In the real estate era, networking is crucial. As a realtor, investor or even a broker, you will require a social media presence. Today, many realtors are building robust social media marketing strategies to create brand awareness. Moreover, as a realtor you will have to leverage a social media platform to connect with potential clients and showcase properties.
So, which is the best real estate social network that you can leverage to gain maximum outputs? Well, there are many. But, here in this blog let us dive through the top 9 real estate social networks that you will need in 2025.
What is a Real Estate Social Network?
Today almost every business, be it beauty, transport or food-related is using social media to engage customers. Similarly, if you are into the real estate business, you would require a social media platform wherein you can attract potential customers. A real estate social network is like any social platform where you can share ideas, find new clients and raise awareness about your brand. Just like we have our social media accounts on Facebook, Instagram etc., the real estate social network is where realtors showcase themselves.
Being a realtor, you need to focus on your social networks as they are highly effective in building your following list. You can gain potential followers who can turn into your customers with time. It is crucial to build your presence on various social media platforms as it helps you connect with other professionals and lets your audience know more about your business.
Which Social Media Marketing Strategies for Real Estate?
Leveraging social media for your real estate business is crucial as it offers numerous benefits. From increasing brand awareness to targeted advertising, it is the most cost-effective form of marketing you can use. But how to effectively use social media marketing strategies for real estate? Let’s find out below.
- Consider choosing the right social media platforms that best align with your target audience.
- Engage with your followers by focusing on appealing visual content, storytelling and regular postings. Start by making a content calendar for the same.
- Run targeted ad campaigns on social media platforms like Facebook and Instagram.
- Share client testimonials and your strong track of successful records.
- If you are a real estate agent, focus on optimizing your social media profile across all platforms.
Top 9 Real Estate Social Networks for you in 2025
Now, you know which social media marketing strategies to use when thinking of promoting your real estate business. But which is the best social media platform? Well, below we have listed the top 9 real estate social networks that you should start using in 2025:
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Facebook
Facebook that has nearly 3,000 million monthly active users is a highly effective social media platform for real estate marketing. One of its pros is that it has more of older audience which are the ones to fall under home-owning demographics more than younger ones. Facebook is a go-to platform for realtors for its extensive user base and it can allow you to connect with local and international audiences.
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Instagram
Instagram is one of the most used social media platform today that makes it ideal if you are planning to market your real estate brand. It offers features like reels and stories where you can post your content in the most appealing manner. By sharing photos or videos of your real estate content and using appropriate hashtags, you can increase you audience reach with time. Unlike Facebook, Instagram caters more to younger audiences aged 18-35. But these can also be your customers who are either first time buyers or looking for rented homes.
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YouTube
Youtube is a great social media platform when you want to have a more personal connection with your audience. Here, you can gain your audience trust by showing them a home tour of your real estate properties. Instead of directly visiting the office for consultation, your audience get a virtual tour from anywhere. And unlike Facebook or Instagram which cater to only specific audience groups, YouTube attracts users of all age groups.
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Zillow
If you want to set yourself apart from other real estate agents, then choose Zillow. Zillow is a social media platform for real estate to list their properties, find buyers and network with others. It is a marketplace that connects buyers, sellers, renters and real estate agents.
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Pinterest
Pinterest is one of the valuable social media platforms for real estate marketing but many people are not aware about it. Its awesome visual features when blended with the real estate industry brings out marketing efforts that brings conversions. The platform lets you showcase your property listings with unique features that also helps in brand building.
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LinkedIn
LinkedIn seems as the best platform for job hunters, but it is also an ideal option for realtors when they are seeking business connections. You can build real estate communities with fellow professionals and get industry updates. Moreover, if you are involved in commercial real estate, you can connect with those looking for office or retail spaces.
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Biggerpockets
Biggerpockets is more like an online platform that is ideal for beginner and experienced real estate professionals. The platform offers networking, educational resources and deal making opportunities for real estate brokers. It also is an ideal marketplace that offers listings for real estate deals and investments.
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CrowdStreet
Much like Biggerpockets is the CrowdStreet platform that helps connect investors with real estate projects. This is a platform for those realtors who want direct investments in properties across the US.
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X (Formerly Known as Twitter)
Twitter or X can be the platform when you want the latest updates and insights about the real estate world. The platform is great for building real estate communities where you and others can share articles and other stuff. You can also stalk on your competitors by viewing their profiles.
Let’s Wrap Up
In this blog we gave you insights on how using the top real estate social networks can turn your followers into customers. We also discussed the top 9 real estate social networks that you can use and be more visible to your potential audience and make your business grow.
