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From choosing a topic – to conducting research – to writing the blog – and finally clicking the “Publish” button, this entire process often demands countless hours. Therefore, it could be a major letdown if your post fails to receive the traffic you expected. Thankfully, there is a way to deal with low traffic, i.e., Search Engine Optimization! 

As digital marketers, we always aim to find new content strategy that will rank your posts on the top pages of Google, and SEO is the bridge that will get you there! That raises a question – How do you incorporate SEO content writing into your blogs? Let’s answer this with 8 tips for writing blogs to rank higher on search engines. 

8 Tips for Writing Blogs to Rank Higher on Search Engines In 2024 

Writing a blog post is super tricky! It’s like a delicate dance between writing for readers and search engines. Anyone can advise on what makes a good blog post, but most of these ideas are directed toward SEO specialists or amazing bloggers who don’t even mention SEO. So, where should the middle-ground people go?  

That’s why this blog post aims to provide writers with valuable bullet points on how to create blog posts. You can apply these tips for writing blog or clients to produce a successful blog by seamlessly combining on-page SEO with fantastic writing skills. 

1. Choose a Relevant Topic and Create Valuable Content

To rank well in search engines, start by selecting a relevant and exciting topic for your blog. The topic must be related to your business to attract more readers that you’re looking for. Research and understand your target audience’s interests and pain points to create valuable content that addresses their needs. Providing helpful and informative content will increase your chances of ranking higher and capturing the reader’s attention. 

Use “Google Keyword Planner,” a free tool from Google that helps you find topics for a perfect blog. Type the subject into the keyword planner, select “Get Ideas,” and you’ll be presented with valuable recommendations for important keywords to include in your blog post and title.

2. Identify and Use Keywords

Did you know that over 99,000 search queries are made per second on Google search engines? So, find the most popular keywords your audience seeks to outperform your competitors. Besides Google Keyword Planner, “Google Trends” is a valuable tool for finding the best keywords. 

Once you find all the popular keywords, insert them naturally in your blog because forcing them into your blog can make them sound awkward. Let them flow smoothly through your writing. And make sure not to reuse the exact keywords as it is called “keyword stuffing,” which can significantly drop your SEO rankings.

3. Create Titles that Capture Attention

After you have decided on the best keywords to use, use some of the highest-ranking phrases to create a headline. According to Backlinko, 20 different headline formats will grab readers’ attention and entice them to read your content. The title for an ideal blog post is 60 characters. 

For best results, Buzzsumo recommends keeping your blog’s title between 12 and 18 words long. Another tip is to add brackets “( ) “to your blog title. As per an online study by Outbrain, titles with brackets rank 38% higher than others.  

4. Focus on Structure and Length

Knowing the fundamental elements in your blog post’s structure will help you create engaging content. The basic format of a blog post is an “Introduction” section that tells readers what to expect, a “Body” section that contains all the vital information that you want to convey, and a “Conclusion” section that is the summary of the entire post. Following this strategy will make your blog more effective and easier to read. 

Google favors comprehensive content! Questions answered more thoroughly have greater authority and rank higher on SERPs. Therefore, you should aim for 1500 – 2000 words for a blog to optimize your content for ranking higher. Always remember, quality is always better than quantity.

5. Include a Call to Action

 Your posts should always contain a call-to-action (CTA). A CTA is an invitation to perform a specific action. For example, a button or link that directs the reader to a landing page where they may make an appointment, for instance, is a CTA.  

Whether subscribing to your newsletter, leaving a comment, or sharing the post on social media, a well-placed CTA can help you achieve your desired outcome and improve user interaction signals, positively impacting your rankings.

6. Optimize for SEO

Optimizing your blog for Search Engine Optimization (SEO) is another way to rank high on Google’s search engine. With keywords, well-structured long-form posts, and writing relevant content, you should also use link-building techniques, optimize your image alt text, and optimize your photos to get the fastest page speed. By addressing each of these SEO elements, your blog content will be optimized for more organic traffic.

7. Utilize Crosslinks

Crosslinks, also known as Internal links, are links from other pages to your website that link relevant keywords to relevant content. These links improve the authority of the pages on your website by providing users with easy access to similar content. So rather than using the generic term “Click Here,” make the text in your links as natural as possible. Crosslinking is essential for SEO and adds value for your viewers.

8. Link Externally

In addition to crosslinks, adding external links can help to enhance your SEO efforts. Adding external links has two purposes: (i) First, it adds value to your content by assisting readers in locating the content they want; (ii) Secondly, it tells Google that you have done your homework and have thoroughly researched the topic.  

Wrapping It Up! 

Wow, that was a lot of information! If you already have a blog, use these SEO and content strategies in your previous postings. If you are considering creating a new blog, we hope these tips will help you get a great headstart and rank well on Google. If you need help putting these tips into practice, creating content, or running your blog, contact our SEO Consultants at Ultimate SEO Help. We would be glad to assist you! 

In the world of digital marketing and SEO, link building is one of the most fundamental tactics to improve a website’s visibility and authority. While link building involves several other tactics and strategies, ‘Outreach’ stands out mainly for its effectiveness. In fact, as per research by the U.S Small Business Administration, businesses that rank on the first pages of Google receive 91.5% of all organic traffic, while those on the second page only receive 4.8%. 

This explains how important it is to optimize your website for search engines so that it ranks higher on search engine result pages (SERPs). Therefore, staying updated with the latest trends and industry-proven strategies is crucial to succeed in link-building strategy in 2024. In this guide, we will share some of the most successful outreach in link-building strategies that help you acquire high-quality backlinks and get success for all your SEO efforts. 

Fundamentals of Link Building Outreach: Tips & Benefits 

In the beginning, link building may not come naturally to you, but with practice and strategy, you will develop reliable links. Many people view outreach as a volume game when it comes to building links, but when done correctly, it can help you obtain authoritative links from reliable publishers and websites. To help understand this topic better, let’s explore its meaning and benefits of link building strategies. 

What Is Outreach in Link Building? 

Outreach in link building is reaching out to other website owners, bloggers, influencers, or content creators to establish relationships and obtain backlinks to your website. It involves identifying target websites relevant to your niche and audience, researching their content, and creating unique and valuable content that would benefit their audience. 

Outreach usually involves sending personalized emails or messages to introduce yourself and your content and asking for a backlink or guest post opportunity if appropriate. This process can help to establish thought leadership within a particular industry and improve a website’s SEO ranking. 

7 Benefits of Outreach in Link Building 

Outreach offers numerous benefits that can boost your website’s online visibility and authority. Here are 7 key benefits of outreach backlink strategies: 

1. Increased traffic

Outreach helps drive targeted traffic to your website by securing backlinks from relevant and authoritative sources, exposing your content to a broader audience. 

2. Improved Domain Authority

By acquiring backlinks from reputable websites, search engines recognize your website as a trusted source, leading to higher rankings and increased credibility. 

3. Networking Opportunities

Outreach provides the chance to connect with influencers and industry experts, fostering valuable relationships that can lead to collaborations and partnerships.

4. Building Trust

Backlinks from reputable sites build trust with search engines and users, establishing your website as a reliable and knowledgeable resource. 

5. Staying Ahead of The Competition

Outreach gives you a competitive edge by acquiring unique backlink opportunities that set you apart from competitors. 

6. Brand Awareness

Through outreach, your brand gains exposure on other websites, expanding its visibility and recognition among a wider audience.

7. Learning Opportunities

Engaging in outreach exposes you to industry experts, offering insights and knowledge on the latest trends and best practices. 

10 Tips to Improve Outreach Link-Building Strategies 

With these 10 tips, your efficiency and link-building strategy outreach success rate will increase. But first, take a quick look at the most common areas that go wrong: 

  • Failing to do proper research 
  • Lack of personalization 
  • Writing poor subject lines 
  • Not being relevant 

Here are 10 tips to improve your outreach link-building strategies: 

1. Research

By doing proper research, you can improve the success rate of your cold email. You may learn a lot about prospects by looking through their website, recent posts, and social media profiles. This way, you will understand how and where to establish your online profiles. And you will also likely get an inspirational moment while you decide your best pitch angle.

2. Subject Lines

If the rate of people opening your email is below 5%, You most likely need to change your subject line. A good subject line is short and informative. Convey the purpose of your email immediately. For example, when you need someone to fix a broken link, saying “BROKEN LINK” will be sufficient to grab attention. 

You need to show gratitude first before getting links in mentions – “I appreciate you for mentioning our (brand) on (location),” “Thank You for mentioning us (brand) in (article name).”

3. Personalization

When you greet someone by name, it shows that you are interested in getting to know them. Emails that lack personalization are frequently interpreted as spam. According to GetResponse reports, personalized emails have an open rate of 29.95%.  

4. Be Relevant

Being relevant means doing enough research about the prospect to build a relationship by addressing topics that are important to them. Another crucial relevancy component is ensuring the subject line and text of your email match.

5. Choose Prospects Carefully

It is worth repeating the importance of high-quality, relevant prospects. One link from a high-authority website relevant to yours is far more worthwhile than a thousand low-authority links. Use a website authority checker tool to check the PA/DA of websites.

6.Find The Right Contact

Reaching out to the right individual within a company boosts cold emails’ open and success rates. For this approach, LinkedIn Sales Navigator is quite helpful.

7. Interact Regularly

Build a good relationship on social media before sending an email to a high-value prospect. Keep communicating with them regularly so they will recognise you immediately when they receive your emails.

8. Build an Asset Bank

Make a list of your website’s high-quality pages and blogs, then create links to them. When you have great content, getting influencers’ links will be much easier. Links are drawn to infographics, movies, giveaways, and interactive stuff. 

9. Use a Link Building Outreach Tool

Reaching out to prospects is now made easier using link-building outreach tools. In addition, they track outcomes, help create customized email templates, and locate email addresses.

10. Track Your Results

By monitoring the outcomes, you can determine when and where to adjust your link-building outreach campaign. You can get help from our SEO Consultants, who have excellent tracking capabilities.  

Final Takeaway 

This brings us to the final part of our comprehensive guide, which clearly explains the importance of link-building outreach strategies. However, link-building outreach is a lengthy process that requires patience and continual refinement. Our SEO Consultants can handle this entire process for you. So, contact us and hire us now! 

Search Engine Optimization (SEO) is crucial to improving the visibility of a WordPress website, increasing organic traffic, and generating more leads. Additionally, it ranks your website prominently on SERPs, ultimately boosting conversions and building a solid web presence. Fortunately, websites can be optimized easily using WordPress SEO plugins. They offer user-friendly interfaces and simple tools to ensure every beginner can use them. 

The top 10 SEO plugins fall into six categories: on-page, analytics, speed optimization, all-around SEO, redirects, and content planning. We have done extensive research to get this list. 

Top 10 WordPress SEO Plugins for Boosting Your Website Traffic in 2024 

Choosing a top-notch SEO plugin for your WordPress website will accelerate it and improve its search engine rankings. There are other factors to consider as well, such as the keywords you use in your blog posts and product pages, the size of your picture files, and whether your content is legible. Numerous WordPress SEO plugins simplify this process. 

If you’re looking for a WordPress SEO plugin to increase the chances that your website will rank higher in search results, you have landed in the right place! We have evaluated and investigated numerous plugins, conducting thorough testing on the leading candidates before settling on these 10 WordPress SEO plugins:


1.
All-In-One SEO (AIOSEO)

AIOSEO is one of the top WordPress SEO plugins for small-to-medium-sized business websites. Because of its user-friendly interface, even those with less experience in SEO can use AIOSEO. The installation process of this plugin is simple. And once it’s installed, you can start optimizing your website right away. Additionally, WooCommerce and various webmaster tools interact seamlessly with AIOSEO for better product pages. 

Best For: Online stores and business websites 

Rating: 4.7 / 5 

Downloads: 3,000,000+ 

Price:
Basic – $49.60 /year
Plus – $99.60 /year
Pro – $199.60 /year
Elite – $299.60 /year 

 2. Yoast SEO

Yoast SEO is One of the most outstanding WordPress plugins for enhancing website SEO. It provides a quick setup for comprehensive recommendations for creating optimized content and access to advanced settings for professional website owners. You can easily manage titles and meta descriptions, make sitemaps, and optimize content—all with the plugin’s help. 

Best For: personal and business websites 

Rating: 4.8 / 5 

Downloads: 5,000,000+ 

Price:
Basic – Free
Premium – $99 /year 

3. Rank Math

The Rank Math SEO plugin is a robust tool to increase website visibility in search engine results. It provides an SEO analysis tool to enhance site performance and automatically generates XML sitemaps. It also offers tools to help prevent errors that lower the website’s search engine rating. Additionally, this WordPress plugin performs a thorough analysis to find problems with your SEO efforts.  

Best For: personal and business websites 

Rating: 4.9 / 5 

Downloads: 1,000,000+ 

Price:
Pro – $59 /year
Business – $199 /year
Agency – $499 /year  

4. Monster Insights

Monster Insights is another great Google Analytics plugin for WordPress. It’s best for Online retailers and business websites who wish to monitor user activity and website traffic. Thanks to the user-friendly setup, users can quickly enable analytics tracking tools. You can view your website’s conversion rate by using this tool to monitor Google AdSense and affiliate links.  

Best For: business websites and online stores 

Rating: 4.6 / 5 

Downloads: 3,000,000+ 

Price:
Plus – $99.50 /year
Pro – $199.50 /year
Agency – $399.50 /year 

 5. Squirrly SEO

Squirrly SEO is among the most excellent WordPress plugins for big websites with massive original content and heavy traffic. It offers an actionable checklist to enhance the SEO of your WordPress website, from backlinks to domain authority, using AI technology and an intuitive dashboard. Its comprehensive keyword tracking, and analytics capabilities set Squirlly SEO apart from the rest.  

Best For: large enterprises, multimedia and eCommerce websites 

Rating: 4.6 / 5 

Downloads: 300,000+ 

Price:
Pro – $29.99.50 /month
Business – $79.99 /month
Agency – $75.99 /year 

6.SEOPress 

SEOPress is an easy-to-use plugin for both personal and business websites. This WordPress SEO plugin manages rich snippets, broken links, and redirects. You can control who can access different WordPress website owners’ accounts using SEOPress. Famous performance, analytics, and eCommerce tools like WooCommerce and Google Analytics can seamlessly be integrated with SEOPress. 

Best For: personal or business websites 

Rating: 4.8 / 5 

Downloads: 300,000+ 

Price:
Pro – $49 /year
Insights – $99 /month
Bundle – $128 /year 

7. The SEO Framework

The SEO Framework is a robust WordPress SEO plugin for blogs and media websites updating content regularly. With its user-friendly interface, you can rapidly adjust the SEO settings for your website, including Open Graph tags, structured data, and meta titles and descriptions. It provides optimization recommendations and highlights areas for improvement using color coding. 

Best For: blogs and media websites 

Rating: 4.9 / 5 

Downloads: 100,000+ 

Price:
Pro – $84 /year
Business – $204 /month
Agency – $324 /year 

 8. Redirection 

Redirection is one of the most popular WordPress SEO plugins whose purpose is to handle 301 redirects and resolve 404 problems. Thus, you can reduce internal and external link errors while improving your website’s search engine ranking. For example, it lets you monitor any changes to the permalinks for your posts and pages and swiftly perform bulk redirects. 

Best For: personal, business, and eCommerce websites 

Rating: 4.4 / 5 

Downloads: 100,000+ 

Price: Free 

9. WP Meta SEO

WP Meta SEO can effectively handle websites with high content and traffic. This plugin’s bulk feature easily simplifies optimizing photos, meta descriptions, and titles. Using data from the SEO dashboard, WP Meta SEO evaluates the functionality of your website and provides valuable recommendations. It also displays your audience’s Google Analytics data and traffic directly in WordPress.  

Best For: large business, multimedia, and eCommerce websites 

Rating: 4.3 / 5 

Downloads: 20,000+ 

Price:
Basic – Free
Paid – $49 /year 

10.SEMrush SEO Writing Assistant 

SEMrush is another SEO tool for keyword research. Their ‘writing assistant’ makes suggestions based on your keywords and competitors while it scans your content as you type. This lets you produce better content that is competitive with what’s already available and ranking. So, not only can the SEMrush Writing Assistant plugin for WordPress improve your writing, but it also provides you with insights into the keywords and rankings of your rivals. 

Best For: online marketers and content creators aware of SEO strategies. 

Rating: 4.7 / 5 

Downloads: 1,700,000+ 

Price:
Pro – $129.75 /month
Guru – $249.95 /month
Business – $499.95 /month 

Conclusion Quality SEO Starts with WordPress SEO Plugin 

Any WordPress website needs to have a WordPress SEO plugin. Your theme may have built-in SEO options. On the other hand, an SEO plugin makes it easy to move your settings from one theme to another if you decide to remodel.  

You need a way to measure your SEO efforts to see if they’re worth it. So, you can contact our SEO consultants, who will help build your WordPress website and perform SEO analysis. Contact Us Now! 

 

Web 2.0 submission is a popular off-page SEO technique that involves creating and publishing content on Web 2.0 platforms to build backlinks and increase online visibility. These platforms allow users to create and share content collaboratively and interactively. As of 2024, several free Web 2.0 submission sites can be used for SEO purposes.   

Before we talk about free web 2.0 submission sites, let us know how these sites are helpful. 

How Are Free Web 2.0 Submission Sites Helpful?  

Free Web 2.0 submission sites can be helpful for various reasons, especially in the context of online marketing and search engine optimization (SEO). Here are some ways in which they can be beneficial:  

Backlink Building  

Web 2.0 submission sites allow you to create content and include backlinks to your website. These backlinks can improve your site’s overall SEO by enhancing its authority and rankings.  

Increase Online Presence  

You can increase your online presence by creating content on multiple Web 2.0 platforms. This can lead to more visibility for your brand or website, helping you reach a wider audience.  

Diversify Link Profile  

Search engines value a diversified link profile. Having backlinks from various sources, including Web 2.0 sites, can make your link profile more natural and appealing to search engines.  

Traffic Generation   

Some Web 2.0 platforms have a large user base and audience. Creating engaging content may attract users directly from these platforms to your website, generating additional traffic.  

Content Syndication   

Web 2.0 sites often allow you to syndicate your content across different platforms. This can save you time and effort in creating unique content for each platform while still spreading your message.  

Brand Building  

Building a presence on various Web 2.0 platforms can contribute to your brand-building efforts. Consistent and valuable content can help establish your brand as an authority in your industry.   

Social Signals  

Social signals, such as likes, shares, and comments on your content, are factors that search engines may consider in their algorithms. Web 2.0 sites, being interactive platforms, can contribute to these social signals.   

Cost-Effective  

Many Webs 2.0 platforms are free, making them a cost-effective way to promote your business or website. This is particularly beneficial for small businesses or individuals with limited marketing budgets.    

9 Free Web 2.0 Submission Sites 

Now that you know how beneficial web 2.0 sites are let us check out 9 such sites that can help create brand awareness about your business and attract potential customers. 

1. WordPress    

WordPress is a versatile and widely used blogging platform. Users can create free blogs and publish content on a variety of topics. Creating a WordPress blog and linking to your main website can boost your site’s authority and improve its search engine rankings.  

2. Blogger  

Blogger is a user-friendly blogging platform owned by Google. It allows users to create and customize their blogs easily. You can enhance your SEO efforts by regularly updating your Blogger account with relevant content and linking to your website.   

3. Medium  

Medium is a popular platform for writers and bloggers. It has a large user base that allows you to publish articles on a wide range of topics. Creating engaging content on Medium and linking it to your website can attract a broader audience and improve your site’s visibility.  

4. Tumblr  

Tumblr is a microblogging platform that enables users to share multimedia content. It is known for its easy-to-use interface and social networking features. Create a Tumblr blog and publish relevant content there to drive traffic to your main website.  

5. Weebly  

Weebly is a website builder that allows users to create free websites and blogs. It is a user-friendly platform that doesn’t require coding skills. You can strengthen your backlink profile by publishing content on Weebly and linking back to your site.  

 6. HubPages 

HubPages is a content-sharing platform where users can publish articles on various topics. It allows you to earn revenue through its ad program. Creating informative and engaging articles on HubPages and linking back to your site can generate traffic and improve your SEO.  

7. LiveJournal 

LiveJournal is a blogging platform that combines social networking features with blogging. It has been around for many years and has a dedicated user base. Creating a LiveJournal blog and sharing relevant content can increase your website’s visibility.   

8. Jimdo 

Jimdo is a website builder that allows users to create free websites. It offers a simple and intuitive interface, making it easy for users to build their online presence. Creating a Jimdo site and including links to your main website will definitely contribute to your SEO strategy.  

9. Strikingly 

Strikingly is a website builder that focuses on creating mobile-responsive websites. It offers a free plan with essential features. You can enhance your SEO efforts by creating a Strikingly site, publish relevant content on it and include backlinks to your main website.  

Final Words   

Free Web 2.0 submission sites in 2024 can be a valuable strategy for improving your website’s SEO. These platforms allow you to create and share content, build backlinks, and increase online visibility.  

However, creating high-quality, relevant content that adds value to your audience and sticks to the best SEO practices is crucial. Publishing content frequently on these platforms will contribute to a more robust online presence and improved search engine rankings. So, create accounts on these platforms and start publishing blogs!! 

 

Long back, when there was no internet, people used to store business details in a diary. It had each and every phone number in town. But as new technologies evolved and the internet was made public, phone directories became extinct. People started storing business details on business listing sites. Free Business Listing Website serves the same function as a phone directory. 

These websites are openly accessible to all users. Today, anyone can quickly and easily find information about a business by visiting a business directory website. According to HubSpot research, 50% of mobile users who searched for a local business visited stores within 24 hours. Therefore, local business listings or directories are essential for local businesses. 

What Is Business Listing and Why Are They Important? 

Business listings are compilations of crucial information about a company, such as its name, address, phone numbers, website URL, and social media handles that make it easier for consumers to find the brand when searching search engines or online directories. These listings give the business’s physical location on maps, provide visibility for local businesses, and help boost their online presence. 

These days, free business listing websites are essential for any business’s success. Earlier, advertising for local businesses was collateral, newspapers, radio, television, etc. These sorts of advertising burn a hole in the pocket with minimum effectiveness. But digital Marketing is more pocket-friendly and shows results instantly as compared to traditional forms of marketing. 

Business listing not only enhances your SEO but also: 

  • Improve your social proof 
  • Help get honest reviews from customers 
  • Build your online credibility 
  • Boost your website traffic and sales 

Types of Business Listing Websites  

There are two types of business listing websites. Every business listing mentioned below serves a unique purpose, caters to particular user requirements, and provides various possibilities in different situations. They are: 

  1. FREE Business Listing 

These platforms allow businesses to create basic listings without any cost. Some popular free business listing sites are Google My Business (or GMB), Yelp, Facebook, Bing, etc. 

  1. PAID Business Listing 

These platforms offer enhanced features and greater visibility for businesses willing to pay a fee—for example, TripAdvisor, Angie’s List, etc. 

Most companies who list their businesses online use a free business listing model, which lets them post their businesses at no cost but charge for premium features. However, keep in mind that some websites offer free and paid options, allowing companies to choose their level of exposure based on their budget and marketing goal. 

How To Find the Best Free Business Listing Websites? 

There are hundreds and thousands of free businesses listing websites globally. This makes it exceedingly challenging to choose a single location. So, before selecting the best free business listing website, there are a few points to consider. They are: 

1. Check Spam Score

A higher spam score indicates a higher risk of being associated with low-quality websites or practices. Choosing business listing sites with low spam scores is generally recommended to maintain an excellent online reputation. Use online tools like Moz’s Spam Score or Ahrefs’ Spam Checker to evaluate the spam score of the website.

2. Check Domain Authority (DA)

Domain Authority (DA) is a metric that predicts the overall ranking potential of a website in search engines. Higher domain authority indicates better credibility and visibility on search engines. You can use tools like Moz’s Link Explorer, SEMrush, or Ahrefs’ Site Explorer to check the domain authority of business listing websites.

3. Check the Link Type (Do-Follow or No-Follow?)

Determine whether the business listing website offers do-follow or no-follow links. Do-follow links pass on link equity and can contribute to your website’s search engine rankings, while no-follow links do not provide the same ranking benefits. Ideally, choosing sites that offer do-follow links can positively impact your online visibility. 

Top 20 Business Listing Lists Worldwide with High PA/DA in 2024 

High Page Authority (PA) and Domain Authority (DA) business listing websites are now modern strategies for businesses to promote their goods and services. One may find just about any company or service on these local business listing list websites. The best part is that when any customer searches for what you provide, your listing will appear on the top result, along with other competitors. 

Below, we have mentioned the Top 20 business listing list with high PA and DA. You can choose them as per your requirement, domain authority, and the kind of business you own.  

S.No  Free Business Listing Site List  DA  PA 
1  https://www.tripadvisor.com/   93  83 
2  https://www.google.com/business/   100  87 
3  https://www.yelp.com/   93  84 
4  https://www.foursquare.com/   93  76 
5  https://www.bbb.org/   91  77 
6  https://www.mapquest.com/   90  76 
7  https://www.angel.co/   87  68 
8  https://www.manta.com/   80  66 
9  http://www.citysearch.com/   74  56 
10  https://www.merchantcircle.com/   73  66 
11  https://www.brownbook.net/  62  62 
12  https://www.yellowbot.com/  56  61 
13  https://www.hotfrog.com/   56  62 
14  https://www.elocal.com/   56  55 
15  http://connect.releasewire.com/   55  45 
16  https://us.enrollbusiness.com/  51  53 
17  http://www.askmap.net/   50  52 
18  https://citysquares.com  46  57 
19  https://www.locanto.com/   46  56 
20  https://www.whodoyou.com  44  52 
21  https://www.localbusinesslisting.org  41  44 

Conclusion 

Business listing is the first and most essential step of digital marketing strategy. It should be your priority to get registered on Google Business Profile (GBP) or on these free business listing websites. By using these websites, businesses can expand their online presence and promote their growth in the digital world! 

So, use these websites to connect with a global audience, expand your worldwide reach, and unlock new growth opportunities. If you want to expand your local business worldwide and enhance your SEO, contact us. We will handle all the hassle of generating high-quality business listing backlinks for you! 

Let’s all face it – SEO site audit tools have become crucial regardless of your skill at search engine optimization. You can uncover strategies to improve the search engine performance of a website by doing an SEO audit. To discover all these strategies, you must search in various areas – links, content, technical issues, and more. This is something that SEO tools like Google Search Console, analytics, SEMrush, or Ahrefs are designed for. 

According to online research, nearly 80% of customers evaluate product reviews online. While making a purchase, consumers use search engines such as Google to research and identify the best product for their needs. Suppose you’re doing SEO for your products; your site can also show up if customers are looking for the same products you offer. However, you may be wasting your cash on ineffective strategies if you’re doing SEO without SEO site audit tools 

With SEO audit tools, you can evaluate your SEO performance and determine what tactics are working and the areas that need improvement. Let’s do a quick overview of the best website audit tools that you can use. 

10 Best SEO Site Audit Tools that You Can Use In 2024 

An SEO site audit tool helps website owners and digital marketers analyze and improve their website’s performance, visibility, and ranking on search engine results pages (SERPs). As the term suggests, SEO is used to optimize websites for search engines, and SEO audit tools are used to monitor this performance. 

Now it’s time to check out the 10 Best SEO site audit tools you can use for your website and get started. 

1. Google Search Console (GSC) 

A service offered by Google for website owners that helps you monitor, maintain, and improve your site’s position on Google Search results. It gives you data on indexing, crawling errors, search traffic, and more, allowing you to identify and fix mistakes. 

Key Features: track your website’s search traffic performance and identify issues 

Pricing: FREE 

2. SEMrush 

SEMrush is a comprehensive tool offering various features, including website auditing. It provides an in-depth analysis of your site’s SEO, backlinks, on-page optimization, and more. The free version has limited access, but it’s still a powerful tool for auditing your website. 

Key Features:  

  • Page Speed Analysis 
  • Meta Tag Optimization 
  • Crawlability Analysis 
  • Internal Link Structure Analysis 

Pricing:  

  • Pro Plan – $119.95 /month and $99.95 /yearly 
  • Guru Plan – $229.95 /month and $191.62 /yearly 
  • Business Plan – $444.95 /month and $374.95 /yearly 

3. Ahrefs 

Ahrefs is primarily known for its backlink analysis, advanced SEO tools, and detailed site audits, but it also offers a robust website audit feature. With Ahrefs, you can identify and fix SEO issues, track keyword rankings, and analyze your competitors. 

Key Features:  

  • Competitor’s Site Explorer and Backlink Checking  
  • Keyword Explorer 
  • Site Audit 

Pricing:  

  • Lite Plan – $99 /month and $83 /yearly 
  • Standard Plan – $199 /month and $166 /yearly 
  • Advanced Plan – $399 /month and $333 /yearly 
  • Enterprise Plan – $999 /month and $833 /yearly 

4. Screaming Frog 

This tool differs from other SEO auditing tools because Screaming Frog SEO Spider is a popular website crawler that assists in auditing technical aspects. It can efficiently analyze your site’s structure, identify broken links, check metadata, and detect other technical issues. 

Key Features:  

  • Crawl configuration 
  • Custom robot.txt  
  • Custom Source Code Search 
  • Structured Data & Validation 
  • Integration of Search Console & PageSpeed Insights 
  • Free Technical Support 

Pricing: 

  • Free Plan  
  • Paid Plan – $259 /year 

5. Moz 

Moz is an SEO agency that is considered to be one of the best SEO tool providers. Moz’s easy-to-understand reports help you prioritize and tackle issues effectively. With Moz, you can conduct comprehensive site audits, review technical SEO issues, track keyword rankings, and more. 

Key Features:  

  • Site Crawl 
  • Rank Tracking 
  • Keyword Research 
  • Link Research 
  • On-Page Optimization 
  • Custom Reports 

Pricing: 

  • Free Plan – 30 days trial 
  • Standard Plan – $99 /month and $79 /annually 
  • Medium Plan – $179 /month and $143 /annually 
  • Large Plan – $299 /month and $239 /annually 
  • Premium Plan – $599 /month and $479 /annually 

6. SEO Site Checkup 

SEO Site Checkup provides an easy-to-use tool for analyzing your website’s SEO performance, including speed optimization, mobile usability, social media presence, and more. You can gain insights into your SEO strategy and make necessary adjustments to boost your site’s ranking. 

Key Features: 

  • Competitor Analysis 
  • SEO Reporting 
  • Keyword Monitoring 
  • Website Analysis 
  • SEO Issue Repair 

Pricing: 

  • Free Plan – 7-day trial 
  • Basic Plan – $29.95 /month and $26.95 /year 
  • Webmaster Plan – $49.95 /month and $44.95 /year 
  • Professional Plan – $89.95 /month and $80.90 /year 

7. SEOptimer 

SEOptimer is a user-friendly and free SEO auditing tool to find website errors. After you paste a URL, it tracks down issues, grades your website, and gives suggestions on how to fix them. It covers areas such as meta tags, headings, page speed, mobile responsiveness, and more. 

Key Features: Provides a detailed SEO audit report covering various aspects 

Pricing: 

  • Free Plan – 14-day trial 
  • DIY SEO Plan – $19 /month and $171 /year 
  • White Label Plan – $29 /month and $261 /year 
  • White label and Embedding Plan – $59 /month and $531 /year 

8. SE Ranking 

With various free SEO tools to help you optimize your website, SE Ranking’s all-inclusive SEO platform gives you access to a full array of tools and features for website analysis. It helps identify and fix issues affecting your site’s visibility on search engines. 

Key Features: 

  • Website Audit 
  • Keyword Ranking 
  • Backlink Checking 
  • Generates Sitema.xml in just one click 

Pricing: 

  • Essential Plan – €31.20 /month  
  • Pro Plan – €71.20 /month 
  • Business Plan – €151.20 /month 

9. SpyFu 

SpyFu is another top-rated SEO audit tool that extracts your competitor’s insights and lets you peek into all their online activity. It is handy for businesses and enterprises for digital marketing and sales activities. It overviews your site’s SEO, backlinks, keyword performance, and more. 

Key Features: 

  • Competitor Analysis 
  • Backlink Builder 
  • SERPs Analysis 
  • Ranking Tracking 
  • Custom Reporting 

Pricing: 

  • Basic Plan – $9 /month (LIMITED TIME OFFER!!!) or $39 /month (standard) 
  • Pro Plan – $49 /month (LIMITED TIME OFFER!!!) or $79 /month (standard) 
  • Professional Plan – $79 /month 

10. GTMetrix 

GTMetrix focuses on website speed and performance analysis. If you’re looking for a tool to track and enhance your website performance, then GTMetrix is your best solution. With this platform, you can track and evaluate the load time of your website and make any changes. 

Key Features: 

  • Global Testing 
  • On-Demand Tests 
  • Website Performance Analysis on Different Devices 
  • Notification Alerts when your website is slow 

Pricing: 

  • Micro Plan – $4.25 /month and $51 /year 
  • Solo Plan – $12.33 /month and $148 /year 
  • Starter Plan – $23.75 /month and $285 /year 
  • Growth Plan – $47.33 /month and $568 /year 

Final Thoughts 

SEO audits could be overwhelming, so developing a game plan is better. SEO website audit tools may help you conduct SEO audits effectively. Whether using a free or paid SEO tool, conduct an SEO audit to ensure your campaigns successfully generate the traffic and leads you want. 

However, if you want a more in-depth site audit beyond what these tools offer, we can help you. To learn more, contact us!

Welcome to the digital world where tracking website performance is crucial for success. Whether you’ve been using web analytics tools for a long time or are a beginner and have recently hopped into the online world, you will need a web analytics tool to monitor your website’s performance. Google’s tools are among the most widely used because of their widespread availability of free versions. The most recent update in Google Analytics’ toolkit is “Google Analytics 4”.  

Google Analytics 4 (GT4) provides a robust, event-based approach to monitor website activities. Unfortunately, due to the deprecation of Universal Analytics, many marketers were forced to re-learn their preferred analytics platform, navigating a completely new setup procedure and a drastically different UI.  

Fortunately, Google Tag Manager (GTM) can make the setup procedure of GT4 on your website easy and reduce the need to customize codes. In this article, we will walk you through the basic setup of GT4 tracking code using GTM! 

Google Analytics 4 vs. Google Tag Manager: What Is the Difference? 

Google Analytics (GT4) and Google Tag Manager (GTM) are two completely different tools that work alongside to provide you with the information you need to make wise marketing decisions. 

  • Google Tag Manager (GTM) – stores and manages code that functions as a container. The tag manager does not offer any options for data analysis or reporting. 
  • Google Analytics 4 (GA4) – is used to analyze data. You can access all reporting in Google Analytics, including sales, engagement conversions, user reports, and more. 

To understand why you need GTM in addition to GA4, you need to understand its features and dig deeper into the topic. 

Getting Started with Google Analytics (GA4) using Google Tag Manager (GTM): Full Step-By-Step Beginner’s Guide  

Setting up Google Analytics 4, is quite overwhelming! We’re providing an easy step-by-step beginner’s guide for configuring GA4 with Google Tag Manager to get you started. 

Step #1. Create a New Google Analytics 4 Property 

Firstly, sign into your Google Analytics account. Head over to the “Admin” section and click “Create Property.” 

Google Analytics
Follow the prompts to set up GA4 property, entering details like your website name and industry category.
 

Google analytics  

Step #2. Create a Data Stream for GA4 Property 

Inside your GA4 property, locate the “Data Streams” section and create a new data stream for your website. Select the appropriate data stream type, “Web,” depending on your needs. 

Google Analytics

Google Analytics

Step #3. Enter The Measurement ID from the New Data Stream 

You will be provided with a Measurement ID during the data stream creation process. Take note of this ID, as you will need it for the GTM setup. 

Google Analytics

Step #4. Create a GA4 Configuration Tag in Google Tag Manager 

Log in to your GTM account and navigate to the Tags section. Create a new tag by clicking on “New Tag.” 

Google Analytics

Provide a name for your GA4 Configuration Tag. Choose the “Tag Configuration” option and select the Google Analytics: GA4 Configuration option. 

Google analytics

Step #5. Paste Measurement ID and Setup Tag Firing for all Pages 

In the GA4 Configuration Tag settings, paste the Measurement ID you obtained from the data stream creation.  

Google Analytics
Select the built-in trigger option “All Pages” and the Save to ensure the tag fires on all website pages.
 

Google analytics 

Step #6. Preview Your New Tag using GTM Preview Mode 

Before publishing your tag, previewing it to ensure it functions correctly is essential. GTM’s Preview Mode lets you see how the tag fires and captures real-time data without affecting real visitors. Test your tag across various pages and actions to ensure accurate tracking. 

Google analytics 

Enter the “Website URL” you want to connect for testing and click “Connect.” After this, your website will open and connect in another tab. 

Google analytics

Now, your new GA4 configuration tag appears with other tags on your website.  

Google analytics

Step #7. Publish New Tag in GTM 

Once you are satisfied with the tag’s functionality and tracking results in the preview mode, it’s time to publish the tag. Save your changes, click “Submit Changes,” and click “Publish” the container version containing the GA4 Configuration Tag. 

Google analytics

Step #8. Monitor GTM real-time reports 

After publishing the tag, keep an eye on your GTM real-time reports to verify that the GA4 data is being captured correctly. You can access these reports via the Real-Time section in your GTM account. It’s an excellent way to confirm that GA4 is successfully integrated with GTM and tracking user behavior effectively. 

Google analytics

Final Words 

After completing this whole process, you will effectively record data and events from your website to your new Google Analytics property and your current Universal Analytics property. This will prepare you for when Google stops collecting data through Universal Analytics.  

In your new GA4 property, set your goals and get conversion data for both properties. For more information on Google Analytics 4 (GT4) and Google Tag Manager (GTM), contact seo experts now! 

Google Analytics 4 (GA4) represents a significant shift from its predecessors, offering a more intuitive and user centric way of tracking websites and app analytics. In October 2021, Google revealed its most significant change in the next evolution of Google Analytics Software: Google Analytics 4 that has replaced Universal Analytics on July 11, 2023. Millions of users worldwide now rely on Google Analytics 4 (GA4) as their go-to web analytics tool.  

There is so much to learn from major updates and its normal to question how this may impact your job or business. Compared to previous iterations, GA4 is a completely revamped platform. GA4 brings advanced tracking and reporting features using machine learning model. Consequently, business owners can analyse their website performance across various platforms more precisely.  

Unfortunately, setting up GA4 is much harder and time consuming! That’s why in this article, we will discuss how to set up Google Analytics 4. 

What Is Google Analytics 4? 

Google Analytics 4, also known as GA4, is the next generation of Google Analytics1. It is a new kind of property designed to provide businesses with a comprehensive view of customer behaviour across both websites and apps. GA4 uses an event-based data model, which means it collects data based on user interactions (events) rather than session-based data like the previous versions of Google Analytics.  

In Google’s perspective, GA is designed to be the analytics programme of the future, with a primary emphasis on data visualisation and machine learning. Compared to UA, GA4 offers greater insights, predictive analytics, and data visualisations. 

Google Analytics 4 vs. Universal Analytics: What has Changed in The New Update? 

In short…. a LOT! 

GA4 features a very distinct data structure and data collection logic. Now, everything is built around events and users – not sessions, as we’re accustomed to. Every user interaction is treated as a separate event in an events-based approach. Earlier, we used a session-based approach, which categorised user interactions during a specified time period. Thus, this is a big change.  

Let’s learn about the changes made in new GA4 update by directly comparing it with Universal Analytics: 

  • Multi-platform Measurement: With GA4, you can collect data and track user interaction across multiple platforms like Websites, iOS and Android apps. This provides a comprehensive view of the customer journey across different devices. 
  • Privacy Configuration: GA4 offers privacy controls and configurations including features like “cookie less measurement, data deletion control, granular consent” that ensures website owners can save user data more ethically. Additionally, the platform will stop storing IP addresses. 
  • Event-based Tracking: In the new GA4, session-based tracking is replaced by event-based tracking allowing you to measure user behaviour and conversions allowing to have a complete view of user’s journey. 
  • Predictive Metrics: GA4 incorporates machine learning technology to provide predictive metrics and automated insights. This lets you predict the future behaviour of the user – like purchase or churn possibilities and revenue prediction.  

Thus, by switching to an “event-based model”, Google Analytics 4 has become more flexible and has improved its ability to predict user behaviour. 

How to Set Up GA4: Step-By-Step Guide 

There are two ways to set-up Google Analytics 4 – one with “Google Tag Manager (GTM)” and another by updating configuration settings by “Setup Assistant”.  

For new users, the Google Tag Manager method is the best option. Current users should migrate Universal Analytics with GA4 as they already have it installed. Here’s how to connect new GA4 using both the methods: 

#Method 1: Setup GA4 with GTM 

In this method, we will go over how to install Google Analytics 4 (GA4) with Google Tag Manager (GTM). Since this method is intended for new users, let’s begin by downloading GA4.  

  • STEP 1: Create GA4 Property 
  • Visit Google Analytics website and Sign In to your account 
  • Click on “Admin” and ensure that the correct account is selected 
  • Go to property column and click “+Create Property”  
  • Now, enter your website name, select a reporting time zone, currency, then click “Next” to create your GA4 property 
  • STEP 2: Configuring GA4 Property in GTM 
  • Open a new tab, and Sign In to your Google Tag Manager account 
  • Select your website’s container and click on Tags > New > Tag Configuration 
  • Choose “Google Analytics: GA4 Configuration” 
  • Enter your “Measurement ID” from your GA4 property 
  • STEP 3: Setup Triggers 
  • In GTM, under your GA4 Configuration tag, click on “Triggering” 
  • Select the triggers that determine when this tag will fire (e.g., All Pages for page views). 
  • STEP 4: Publish Changes In GTM 
  • Once your tags and triggers are set, click “Submit” to publish these changes. 
  • Name your version and click “Publish” 

#Method 2: Configure GT4 with Setup Assistant 

Owners of active Google Analytics accounts can simplify the configuration procedure with the help of the GA4 Setup Assistant.  

This is because you don’t have to modify your Universal Analytics account to create a new GA4 property. Then, both your new GA4 property and your current property will continue to gather data for your website. 

  • STEP 1: Access Setup Assistant 
  • Visit your Google Analytics account. 
  • Click on “Admin”, and under the “Account” column, select the correct account. 
  • In the “Property” column, find your Universal Analytics property and click on “GA4 Setup Assistant” 
  • STEP 2: Create a New GA4 Property 
  • In the Setup Assistant, click on “Get Started” under the “I want to create a new Google Analytics 4 property” section. 
  • Follow the prompts, and a new GA4 property will be created with basic settings
  • STEP 3: Link To Your Existing Data Streams 
  • The assistant will prompt you to link any existing data streams (like your website or app). 
  • Follow the instructions to ensure your data is accurately tracked 
  • STEP 4: Review Property Settings 
  • After setup, review your property settings. 
  • Adjust data collection settings, user property definitions, and events as needed 

Conclusion 

Whether you choose to set up GA4 using Google Tag Manager or the Setup Assistant, both methods offer a streamlined process to harness the power of Google Analytics 4. Remember, transitioning to GA4 is a significant step towards understanding your audience better and making data-driven decisions for your online presence. If you haven’t already, start using GA4. 

 

Today just having a website is not enough; the solution lies in attracting visitors and enhancing SEO. While there are numerous strategies to drive traffic to your blog or website, have you considered the effectiveness of utilizing high PR social bookmarking sites? To enhance your online visibility effectively, bookmarking your business on social bookmarking sites is essential. 

In this blog post, we will elucidate the concept of social bookmarking, highlighting its significance in elevating your website’s traffic and talk about 20 social bookmarking sites that can boost SEO of your website. Before we go further, let us briefly go through social bookmarking.     

What is Social Bookmarking?    

Generally, bookmarking is an online practice. It involves saving links for later use or reference. Users can save, organize, share, and manage web pages or resources that they find interesting or valuable.     

In social bookmarking, you visit websites mentioning businesses similar to yours and enlist your business there. It is like a phonebook where you can find the number of different businesses. But instead, on these sites, you can get full information about the business enlisted.  

You can also use keywords and tags while social bookmarking. These keywords and tags are crucial in making your bookmark accessible to a wide audience. When others search for something using similar or identical keywords and tags, they will be directed to your bookmark, facilitating easy access and sharing of information.   

Why is Social Bookmarking Important in SEO?   

While the direct impact of social bookmarking on SEO (Search Engine Optimization) has diminished over the years, it can still play a role in influencing search engine rankings. Here are several reasons why social bookmarking is considered important in SEO:   

  • Backlinks and Link Building:

Social bookmarking can help get backlinks to your website when you submit URLs to bookmarking sites. Backlinks are crucial for SEO, as search engines view them as a sign of the website’s credibility and authority. However, it’s important to note that not all social bookmarking sites provide do-follow links, meaning that search engines may not pass on link equity. Nevertheless, having a mix of no-follow and do-follow links can still contribute to a natural and diverse link profile.  

  • Increased Visibility and Traffic:

Sharing your content on popular social bookmarking sites can attract the attention of users interested in your niche. This can lead to increased traffic to your website. Higher traffic and engagement metrics can indirectly influence SEO, as search engines often consider user behavior and site popularity as ranking factors.  

  • Indexing and Crawling:

Search engines regularly crawl social bookmarking sites, indexing their content and links. When your website or content is bookmarked and shared, it increases the chances of search engines discovering and indexing your pages faster.  

  • Social Signals:

While the direct impact of social signals on SEO is debated, there is evidence that search engines consider social signals, such as likes, shares, and bookmarks, when determining a page’s relevance and authority. The collective engagement on social bookmarking platforms may contribute to the perceived popularity and importance of your content.  

  • Keyword Exposure:

By using relevant keywords in your social bookmarking submissions, you can increase the exposure of those keywords and potentially improve your website’s relevance for those terms in search engine results.    

  • Brand Building and Reputation:

Active participation in social bookmarking can help build your brand’s online presence and reputation. A positive online reputation can indirectly influence SEO by attracting more organic links, mentions, and quotations.        

Which are the Top Social Bookmarking Sites?   

Top social bookmarking sites are crucial for SEO. In the digital age, users regularly bookmark and share links, tagging them with keywords for future reference. Let’s discuss the names of the top social bookmarking sites one by one:   

  1. Reddit  
  2. Scoop.it  
  3. Delicious  
  4. Dribble  
  5. Fark  
  6. Slashdot  
  7. Diggo  
  8. We Heart It  
  9. Dzone  
  10. Medium  
  11. Pinterest  
  12. Instapaper  
  13. Bizsugar  
  14. StumbleUpon  
  15. Techdirt  
  16. Tracky  
  17. Meta Filter  
  18. Flipboard  
  19. Mozy Links  
  20. Pocket  

How Do I Get Backlinks from Social Bookmarks?   

Getting backlinks from social bookmarks involves sharing your website or content on social bookmarking platforms, potentially resulting in increased visibility and traffic to your site. Here’s are some steps on how to get backlinks from social bookmarks:  

  • Create High-Quality Content:

Before promoting your content on social bookmarking sites, ensure you have high-quality, valuable content. Informative, engaging, and relevant content is more likely to be shared and bookmarked by users.     

  • Identify Relevant Social Bookmarking Sites:

Choose social bookmarking platforms relevant to your niche or industry. Some popular social bookmarking sites include Reddit, Digg and Delicious. Each platform has its own community and guidelines, so choose those that align with your target audience.    

Create Accounts on Social Bookmarking Sites:

Sign up and create accounts on the selected social bookmarking sites. Complete your profile, and if applicable, include a link to your website in your profile.   

  • Share Your Content:

Start submitting your content to the social bookmarking sites. Ensure that you follow the guidelines of each platform. Create compelling titles, descriptions, and tags to make your submissions more attractive.  

  • Engage with the Community:

Actively participate in the community by commenting on, upvoting, or sharing other users’ content. Building a positive presence within the community can increase the visibility of your submissions.  

  • Promote Naturally:

Avoid spam or overly promotional behavior. Focus on providing value to the community rather than just self-promotion. If your content is genuinely useful and interesting, other users will likely bookmark and share it.  

  • Utilize Keywords:

Use relevant keywords in your content and descriptions to increase the chances of your content being discovered by users searching for specific topics.  

  • Share Regularly:

Staying consistent is the key. Regularly share new and relevant content on social bookmarking sites to maintain an active presence and increase the likelihood of getting backlinks.  

  • Encourage Social Sharing:

Include social sharing buttons on your website to make it easy for visitors to share your content on social bookmarking sites. The more your content is shared, the more likely it is to attract backlinks.    

  • Monitor Results:

Keep track of the performance of your submissions. Identify which platforms are driving traffic and backlinks and adjust your strategy accordingly.    

Final Words  

Social bookmarking is an effective way to achieve the results you want. We’ve given you a list of top social bookmarking sites to boost your business presence and SEO. To make a strong entry into any industry or drive traffic to your site, use this opportunity.

If you browse the internet a lot, you will likely have come across a 404 error at some point especially the website admins who encounter Hard 404 error and Soft 404 error during site maintenance. You must have heard about Error 404s on a webpage, but those are just regular “Page Not Found” errors. So, what exactly are Soft 404 error, and are soft 404 bad for SEO 

Soft 404 errors are commonly displayed on web pages by Google, specifically for larger websites. They are strange errors since they are a hybrid of 404 errors and regular pages, and it’s not always obvious what’s causing the error on a particular page. Soft 404 errors differ from general 404 errors that can potentially damage your webpage.  

So, in this blog, we will help you clarify some confusion surrounding what is Soft 404 error, why does it happen, whether soft 404 bad for SEO, and how to fix them. Read along to get your answers! 

What Is Soft 404 Error?  

A soft 404 error is a page on your website that appears to return a “404 Not Found” error code but does not indicate that the page is genuinely missing to the user. Instead, the page may display a message that it is temporarily unavailable due to maintenance or display unrelated or irrelevant content. Soft 404 error can occur for several reasons, such as when a page is empty, converted, or moved to a new URL without proper redirects.  

Difference Between Hard 404 Error and Soft 404 Error 

People often get confused between Hard 404 errors and Soft 404 errors. If you are one of them, we have made things easier for you.  

  • Hard 404 Error: Hard 404 errors are basically ‘404 not found errors’ where the page is not found, and the HTTP status code that is returned is either 404 or 410 (corresponds to “not found”)  
  • Soft 404 Error: A soft 404 error occurs when a page cannot be found, but rather than returning to HTTP status code 404, the page returns a 200-success code, which is misleading. 

In simpler terms, the page response code should have been 404 in both cases. However, that’s not the case with soft 404 errors. Let’s understand their technical differences.  

S. No  Hard 404 Error  Soft 404 Error 
1.  A typical HTTP response code that notifies search engines that a specific page is broken or unavailable and won’t be restored.  Returns a 200 OK status as a response. These pages have trouble loading though, they aren’t dead. These kinds of pages are likely to be restored. 
2.  Incorrect or broken links and links that take users to pages that are no longer available might result in a hard 404 error, often known as a “not found page.”  Google will flag a webpage as a soft 404 error page if a person visits it and discovers that certain information is missing. Blank, expired, or duplicate pages are the cause of it. 
3.  The developers must find and fix link errors. Unfortunately, link mistakes are hard to spot on large, complicated websites with hundreds of pages. Nevertheless, crawling tools like Xenu, Deepcrawl, and Botify can help to find broken links  They are hard for crawling tools to find because they differ from 404 error pages in several ways. Soft error pages typically contain thin or plagiarised content. Crawling tools like Xemu, Deepcrawl, and Botify can inspect response codes, title tags, and related URLs. Developers can examine these pages to find soft 404 errors. 

 

Are Soft 404 Errors Bad For SEO?  

To be honest, YES! There are both direct and indirect ways in which Soft 404 can be bad for SEO and harm your website ranking. Soft 404 errors can significantly harm your website’s SEO efforts because they confuse search engines and users.  

They send search engine crawls conflicting signals about the validity of a web page, resulting in search engines either indexing the page incorrectly or not indexing it at all. Ultimately, this leads to lower search rankings and less organic traffic, resulting in lost revenue. 

How to Identify Soft 404 Errors? 

You can identify soft 404 errors on your website using the “Google Search Console” coverage report or other third-party tools. If you visit GSC, you will notice a mistake marked “Submitted URL seems soft 404”. Click on it to see all the pages containing errors.  

Google Search Console flags soft 404 errors and provides recommendations for fixing them. Another way to find soft 404 errors is to analyze your website’s crawl data using a web crawler tool that identifies pages with little or no content. 

How to Fix Soft 404 Error? 

Suppose you’re dealing with a Soft 404 error on essential web pages like category, lead generation, or product pages. In that case, it is vital to react quickly for a Soft 404 error fix, get these pages indexed, and restore them to Google search. How you fix the soft 404 error depends on the page and the cause of it. 

However, speaking generally, the least you could do is ensure the URL returns the correct status code to match the right content. Here are a few ways to Soft 404 error fix 

  1. Review Error Pages

Review soft 404 error pages on your website and identify the ones without meaningful content. Determine whether a page is genuinely missing or if it exists but needs updating, deleting, or redirection. 

  1. Update or Delete Pages

Update pages with inadequate content to provide valuable and relevant information to visitors. Remove pages with no content or duplicate content. 

  1. Redirect URLs

When a page is moved to a new URL, use a 301 redirect to redirect users and search engines to the new page. This prevents soft 404 errors from appearing and preserves your website’s search engine rankings. 

  1. Customize the 404 Error Page

Customize your website’s 404 error page to provide helpful information and guidance to users, such as a search bar and sitemap to help visitors find the information they want. 

  1. Reindex the Page

After fixing a soft 404 error page, resubmit the page to search engines and request a reindex of the page to ensure search engines index it correctly. 

 Final Words 

Soft 404 errors are pretty strange, and the cause of it is not always clear. However, with a little digging around – especially in Google Search Console – you can identify the root cause of the issue and implement a solution quickly. Keep an eye on GSC regularly for any new errors. Following the fixes mentioned in our blog can significantly impact your website’s ranking.  

With our solid SEO strategies, you can improve your website’s SEO performance and provide valuable information to your users. Contact us today!!