Boost SEO


The best strategy to get a larger audience is to improve your website’s ranking on the search engine results pages, also known as SERPs. Your business will increase as your Google traffic increases. But how can you raise your domain authority and search engine results?  

As per industry experts, using SEO link-building strategies is crucial. According to a recent SEO analysis, only 55.24% of web pages have backlinks. This highlights the need for additional SEO strategies that concentrate on building website backlinks.  

So, if you’re searching for SEO link-building strategies to boost your website ranking in 2023, you have arrived at the right place. This guide will cover five link-building strategies to boost SEO and website ranking.  

If you are just starting with SEO, you need to know what link building is and its different types. Skip to the next section if you are an advanced-level SEO expert. 

What Is Link Building & What Are Its Types? 

Link building is creating links to your website from other websites. These links can be positioned anywhere on the page as text or an image. Google sees these links as feedback on the relevance of your website to other websites. As a result, it improves your site’s rankings in search engine results. 

With that being said, you may use numerous strategies and link-building tools to increase the number of links pointing to your website and improve its Google ranking. While some have been tried and true, others are no longer as effective. 


  • No Follow: Don’t convey authority at all, but they can still be helpful in other contexts. 
  • Do Follow: Your website gains additional authority when a user clicks a do-follow link. 

5 Best Link Building Strategies In 2023 

You can use numerous methods for obtaining links from other websites. However, today we will discuss 5 of the most powerful, natural ones that can help you get started with getting backlinks regularly.  

Write Quality Content 

Outstanding content is the cornerstone of any link-building effort that succeeds. Search engines will prioritize relevance and quality even more in 2023. Creating educational, thoroughly researched, and engaging material is crucial for obtaining natural backlinks. Prioritise answering the demands and queries of your target audience while delivering your content in a way that is both aesthetically pleasing and simple to understand. 

 Your content is more likely to be referenced and linked to by other websites in your niche if it offers original insights and thorough analysis. Formats like infographics, in-depth guides, and unique research grabs interest and provide natural backlinks. 

Fix Broken Links on Websites in Your Niche 

In the digital landscape, with frequent changes and updates in websites, broken links are inevitable. By locating these broken links on respected websites in your niche, you may leverage damaged link building by providing your content as a replacement. 

Fixing broken links is a beneficial strategy. In exchange for helping website owners maintain the quality of their site, you receive a quality backlink. If you want to succeed with this tactic, create material that complements the broken link’s context while improving the reader’s experience.  

Strategic Guest Blogging 

In 2023, guest blogging will still be an effective link-building practice, but it will now take a more sophisticated approach rather than just placing links. The emphasis is on offering actual value to the readers of the hosting website rather than just placing links. Look for guest writing opportunities on websites with high DR and traffic in your sector. 

Ensure your guest posts give new perspectives and align with the host website’s content. Provocative posts that encourage debate and provide valuable takeaways are more likely to be accepted and shared, resulting in beneficial backlinks and greater exposure. 

Collaboration with Influencers: Influencer Marketing 

In the field of link building, collaboration is key. Your link-building efforts can be significantly enhanced by working with influencers, opinion leaders, and well-known businesses in your area. 

Influencer partnerships in 2023 go beyond straightforward endorsements. Use collaborative research projects, podcasts, webinars, social media campaigns, or podcasts to co-create content with influencers. By collaborating, you can access each other’s audiences and produce natural backlinks due to the alliance. 

Reaching New Heights: The Skyscraper Technique 

Popular link-building tactics like The Skyscraper Technique are still viable in 2023. The idea is simple: locate well-liked and practical material in your field, improve it, and then spread the word to those linked to the original content. 

New data, resources, or viewpoints. Reach out to the website to improve the present material content linked to the original content and share your updated version once it is ready. This tactic uses the idea that website owners are frequently eager to provide users with the most recent and helpful content. 


You can put these link-building strategies into practice that will survive the test of time and give you the best opportunity to rank your website. Let us know if we missed any important link-building strategy.