If you ever run a website or work in the digital marketing field, you must have known that showing up in the search results is a big deal. However, getting there is more than just creating great content. Your site needs to be set up in such a way that Google can understand and navigate it easily. That’s where technical SEO comes in.
Technical SEO focuses on improving your crawlability, indexability, and overall performance of your site. However, the tricky part is that technical SEO can feel complex if you’re not familiar with it. The good news is, you don’t need to be a coding expert to get started. There are plenty of free technical SEO tools that can help you spot and fix problems on your site quickly.
In this blog, we’ll uncover the top seven free technical SEO tools to fix your website. Let’s go!!
Top 7 Free Technical SEO Tools To Fix Your Website Fast
Technical SEO is a crucial part as it lays the basis for a successful SEO strategy. Because if the search engines can’t crawl or index your site properly, then your content will not be able to show up in search results, even though it is written really well.
That’s why, with the help of these tools, you can understand what is wrong with your website or what needs to be fixed, and get indexed on search results. Let’s see the seven best free technical SEO tools in detail:
1. Google Search Console
Think of Google Search Console as a dashboard where Google itself tells you how it sees your website. It shows which search terms bring people to your site, which pages are performing best, and where Google is having trouble crawling.
It’s also where you’ll spot red flags like broken pages, indexing issues, or mobile usability problems. Setup is simple: verify ownership by adding a small code snippet or file to your site, and you’re in. From there, you’ll have a constant stream of insights straight from the source.
2. SEMrush Site Audit
SEMrush is a most popular marketing platform, and their free site audit feature is a great starting point. It scans your site for common SEO problems like broken links, missing meta tags, or duplicate content.
All you have to do is sign up for a free account, type in your site’s URL, and let it run the scan. You’ll get a clear report showing what needs attention.
3. Screaming Frog SEO Spider
Most SEO tools live in your browser, but Screaming Frog is a desktop app you install on your computer. When you run it, it crawls your site the same way Google would, collects data on every page, link, and image.
The free version scans up to 500 pages, enough for most small to medium sites, and it’s brilliant at spotting duplicate titles, missing descriptions, or broken links. It’s also one of the few tools that lets you dig deep into your site structure visually, so you can see how everything connects.
4. Google PageSpeed Insights
If your site is slow then visitors won’t wait around and neither will Google. PageSpeed Insights measures your site’s load time on desktop and mobile, then breaks down exactly what’s slowing it down.
It’s not just a score. The tool tells you why you’re slow, maybe your images are too large, scripts are delaying the page from loading, or your server takes too long to respond. You can test any page on your site, so you don’t have to guess where the problem is.
5. GTmetrix
GTmetrix is another site speed tester, but it gives you more than just a performance score. It shows the “waterfall” view of how each file on your page loads, a handy way to pinpoint exactly which images, scripts, or stylesheets are dragging things down.
You’ll also see your page size, the number of requests made to load the page, and the server response time. For site owners who want to dig into the technical side of speed, GTmetrix gives you all the raw data along with clear, actionable fixes.
6. Moz Local Listing Score
If your business relies on local customers, your online listings need to be consistent everywhere, including Google, Facebook, Yelp, and dozens of other directories. Moz Local Listing Score checks them all for you.
Just type in your business name and address, and it will scan major directories to see if your info is correct and complete. Inconsistent listings can hurt your local SEO, so fixing them can mean more customers finding you in local searches.
7. Yoast SEO Plugin
For WordPress users, Yoast SEO is like having an SEO coach sitting in the editor with you. You set a focus keyword for your page or post, and Yoast gives you real-time tips: use the keyword in the title, shorten sentences, add subheadings, improve readability, and more.
It’s also handy for generating XML sitemaps and connecting your site to social media platforms. Instead of just analyzing your site after the fact, Yoast helps you optimize content while you’re creating it.
Final Thoughts
Technical SEO doesn’t have to be intimidating. These tools help you uncover the hidden issues, like speeding up your site, and make it easier for both search engines and people to find you.
Start with one or two from this list, make a few quick fixes, and you’ll likely see improvements in both performance and search rankings. The sooner you run these checks, the sooner your site can work harder for you.