How do you rank



You can remodel your online efforts by learning how to rank higher on Google. There are billions of searches made on Google every day. Therefore, being on the top pages of search results for valuable keywords can boost your sales and revenue. This article is about the methods tried and tested to rank high on Google search pages.  

Now, some of these methods are based on common sense. For example: 

  • Optimize your web pages to help Google understand them better 
  • Make your website content valuable and easy to read 
  • Make others link to your website. 
  • Analyze the websites that are ranking high on Google 

Taking action will make more people discover and visit your website. Implementing a few of these strategies will accelerate your ranking process. So, let’s discuss how do you rank your website on Google based on the ranking factors. 

What Is Google Ranking Factor: 10 Strategies on How Do You Rank on Google in 2024 

Google ranking factors are the criteria that search algorithms use to determine the relevance and quality of web pages. These factors play a significant role in determining the position of a webpage on Google’s SERP. Google’s algorithm, which is complex and constantly evolving, considers numerous factors, including – keywords, website structure, user experience, content quality, backlinks, and more.  

Understanding and optimizing these factors can positively impact your website’s ranking on Google. This section primarily focuses on 10 strategies for ranking on Google and the basics of SEO. So make sure you check all the boxes here: 

  • Select Targeted Keywords Wisely 

Choose long-tail, less competitive keywords that match your target audience’s search intent. These specific phrases attract more qualified traffic and face less competition, making it easier to rank higher. 

  • Understand The Keyword Intent for Searches 

Understand why users are searching for a particular keyword (to learn, to buy, etc.) and tailor your content to match this intent. Aligning with user intent boosts the relevance and value of your content, improving your ranking potential. 

  • Produce Long-Form Content on the Targeted Keyword 

Longer articles (over 1,000 words) that thoroughly cover a topic can rank better on Google. They provide comprehensive insights and naturally incorporate various keywords, increasing their visibility and shareability. 

  • Perform On-Page SEO on Your Website 

Optimize your website’s on-page elements, like titles, headings, and meta descriptions, to improve search engine understanding and user experience. Mobile-friendliness and fast load times are also crucial for a better ranking. 

  • Perform Technical SEO on Your Website 

Ensure your website has a solid technical foundation by addressing crawl errors, improving site structure, and implementing schema markup. A technically optimized site is more accessible for search engines to crawl and index, which can lead to higher rankings. 

  • Include Stunning Visual Content 

Visuals make content more engaging and digestible, reducing bounce rates and improving user engagement. Optimize images and videos to ensure fast loading and include descriptive alt texts for search visibility. 

  • Add Video Content with Relevant keywords 

Videos can significantly boost engagement and time spent on the site, influencing rankings. Optimized video content that addresses user queries can also appear in video search results, increasing visibility. 

  • Get Backlinks from Another Website 

Quality backlinks from reputable sites signal trust and authority to Google, boosting your ranking. Create valuable content that naturally earns links and engage in outreach to secure backlinks from relevant sources. 

  • Target Web Pages That Are Already Ranking on Google 

Identify and enhance pages on your site that are already performing well in search rankings. Improve their content, update them with current information, and optimize for additional relevant keywords to boost their position further. 

  • Perform Full SERP Analysis 

Regularly analyze the Search Engine Results Pages (SERPs) for your targeted keywords to understand the highest content type ranking. Adjust your content strategy to meet Google’s preferred format and quality for those queries. 


Final Words 

Now that we have reached the final part of the article, you’re finally ready to face whatever Google has to throw at you in 2024. You already know that Google prioritizes visual, up-to-date, and instructional content when creating rich search engine results pages. 

These 10 strategies will help you reach your website traffic and conversion targets and establish authority in your niche. However, if you still need information on this topic, contact our SEO Consultants, who will help you rank higher on Google.