keyword research


Over the last decade, keyword research has changed a lot! During the early years, webmasters and so-called SEO experts used to stuff tons of keywords to rank their websites on the first pages of Google. It worked back then, but not now. The technical team at Google has focused on natural language processing and gaining a better understanding of the relationships between on-page information. 

Google gets smarter with every core update. However, despite Google’s efforts to get smarter, many site owners still optimize their sites with only a few keywords in mind. It’s an outdated strategy, especially considering that our landing pages tend to rank for hundreds of keywords. As the capabilities of Google continue to advance, our SEO strategies also need to improve to keep up with the latest advancements in search. 

So, how can we use Google to our advantage when optimizing our websites? The answer is “Keyword Clustering”. Let’s understand this topic in detail. 

What Is Keyword Clustering? 

Keyword clustering is a technique used in search engine optimization (SEO) and content strategy to group related keywords based on semantic similarity. The goal of keyword clustering is to organize and group semantically related keywords that share similar searcher intent. 

In keyword clustering, relevant keywords are grouped according to factors such as: 

  • Topic: what they’re about 
  • Search Intent: What they’re looking for 
  • Semantic Relationships: Other connections 

Keyword clustering is a technique that aims to improve a page’s ranking by grouping related keywords. This approach can help increase traffic and engagement. So, if you have already done your keyword research, it’s time you start doing keyword clustering to improve your website’s SEO strategy. 

4 Easy Steps of Keyword Clustering in 2024 

To harness the power of keyword clusters, it is crucial to note that using them to their full potential requires far more time and effort than simply optimizing a website once. Although, the term “keyword clustering” isn’t as fancy as it sounds but is very effective. You can check out the 4 easy steps that you can follow to align all your SEO strategies: 

  1. Generate a List of Initial Keyword

Begin by generating an initial list of keywords relevant to your website or content. Consider what your target audience might be searching for when searching for information related to your niche. You can brainstorm keyword ideas manually or use keyword research tool such as Google Keyword Planner, SEMrush, or Ahrefs to identify potential keywords. 

  1. Analyze and Identify Semantic Relationship

Once you have your initial keyword list, it’s time to analyze and identify the semantic relationships between the keywords. Look for similarities in terms of meaning, searcher intent, or topic relevance. Pay attention to words that frequently appear together or share common themes. 

You can perform this analysis manually by organizing your keywords into groups based on their similarities. Alternatively, you can use keyword clustering tools such as K-Means, Topic Modeling, or LDA (Latent Dirichlet Allocation) to automate the process and efficiently identify keyword clusters. 

  1. Group Keywords & Create Clusters

Group the keywords into clusters based on the semantic relationships you identified in Step 2. Each cluster should contain closely related keywords that can be covered within a single piece of content. Aim to create clusters focused on specific subtopics or aspects of your niche. You can label each cluster based on the topic or theme it represents. This will help you organize your content strategy and plan the creation of comprehensive content for each cluster. 

  1.  Optimize Content & Website Structure

Now that you have your keyword clusters, it’s time to optimize your content and website structure. Create comprehensive and focused content around each set by incorporating the related keywords into your content strategy. Ensure that you provide valuable and informative content that satisfies users’ search intent for those keywords. 

Update your website structure by organizing your content into sections or categories to reflect the keyword clusters. This will create a logical and user-friendly navigation structure, helping search engines and users understand the organization and relevance of your content. 

Remember to regularly review and update your keyword clusters as your content strategy evolves and new keywords and trends emerge. Keyword clustering is an ongoing process that requires continuous monitoring and optimization. 

Start Creating Content with Keyword Clustering Now! 

Using keyword clustering, you show Google that your website is a big deal in your industry and that you have top-quality products, services, or content to offer. Additionally, you’ll be feeding Google’s content signals with the content clusters that they are trained to recognize and prioritize in search results. 

Keyword clustering is all about thinking bigger for your content. If you want your webpages to continue ranking on Google SERPs, it’s time to use keyword clustering to your advantage.  








If you have a website, blog, or run an online business, you know that using the right keywords is one way to reach your target audience.

Do you know which keywords have the least competition? If you use the best SEO keyword research tools, you’ll be able to identify the keywords that your target audience are using. These tools will give you the keywords you need to rank for. Before we talk about different keyword research tools for SEO, let’s find out why they are important for SEO.

Why are Keyword Research Tools Important For SEO?

Keyword research is as vital for search engine optimization or SEO as is oxygen for human beings. If you want SEO for your website, keyword research is the first step. Using effective keywords will direct the right audience to your website through search engines. This is why finding relevant keywords through keyword research tools is crucial for your blog or business to reach the right people.

Best Keyword Research Tools For SEO

Let’s look at some of the most efficient keyword research tools:


If you need an advanced tool for search engine optimization, SEMrush can be used. It is a popular tool that does more than just SEO. There are a wide variety of features and functionalities, such as keyword research, competitor analysis, metrics for SERP tracking, site health checker, traffic analytics, backlink checker, ad analysis, etc. Thus, you can use Semrush to grow your online visibility and get a competitive advantage.

The tool rates your content for readability, originality, tone, and SEO. Thus, you can optimize your content accordingly.

Pricing: This SEO tool plan gives you 250 keyword metric updates and 3000 results per day per month for $119.95.


GetKeywords is a keyword researcher that provides real-time data analysis, audience research, keyword research, and SERP searches.

If you have a local business, Get Keywords is a keyword research tool that can help you with local SEO keywords. So, you can avoid searching for keywords that no one is looking for around you and save time. You can even access additional keyword data like SEO difficulty and competitor keywords.

Pricing: $24/month


QuestionDB is not a regular keyword tool; it is a tool that lets you search a vast number of questions to get original ideas for new content. Once you type a keyword or broader topic into the online tool, a list of related questions that people ask will show up.

It can be incredibly powerful and valuable for writers and marketers trying to grow a blog. It’s one of the most streamlined tools that give you an idea of what subjects people are talking about.


Get unlimited searches for $10/month with a pro plan.


Use this app to optimize your entire website. You can seamlessly track your keywords and get a daily overview of your website position relative to your ranking. One can also identify keyword opportunities, and track their ranking progress. Winter allows you to conduct keyword research and also do on-page search engine optimization.

Pricing: Plans begin from $29/month for daily updates and up to 10 websites.

Rank IQ

This is a one-of-a-kind SEO toolset that is useful for bloggers as it guides you in creating posts and titles. In this way, you can optimize content quickly. It gives you other recommendations for creating ranked blog posts. Rank IQ shows content with the highest “content rating” to help you structure and inspire your content. It has a hand-picked library of the lowest competition high-traffic keywords for every niche.

Pricing: Lite plan for $29/month for eight monthly reports.

Moz Keyword Explorer

Moz offers a variety of keyword research tools to help you search through different keywords and get more keyword suggestions.

So, you can analyze the current keyword rankings and perform a check on the monthly keyword search volume, difficulty level, and organic click-through rate (CTR).

Pricing –

You can do up to 10 queries per month for free

Moz paid is for $99/month for 150 keyword queries.

Bottom Line

These six keyword research tools can help you find the keywords and phrases that will help you improve your website’s ranking in major search engines and develop compelling content and marketing campaigns.

Do you ever give up on conducting keyword research because it becomes so difficult that you get lost from the start? Choosing the right starting point is the first step in conducting keyword research, but is also the most challenging task on the checklist.

This blog will provide you with the best keyword research checklist to help you understand how to do keyword research and locate the appropriate keywords for your article. Our compiled keyword research checklist will help you rank higher in the SERPs and stay a step ahead of your competitors.

So, let’s get started.

1. Understand Your Competition

When attempting to improve SEO, knowing who and how your competitors are can be quite beneficial. Finding out what terms your competitors are not using will help you outperform them; thus, it is vital to know how your competitors perform.

Keep in mind that any successful business will probably use these same methods, so you must be consistent with your keyword research and analysis to remain competitive and rank well.

2. Include Primary Keywords

Primary keyword ranking has your major keyword in your URL. Adding your main keyword to your page URLs in the future is something considered part of SEO best practices, even though it is only a “very modest” ranking influence.

Even if keywords are popular and relevant to your content, you need to ensure they are relevant in the same way to the audience. The best way to verify a user’s intent when they use a keyword is by entering the particular keyword into a search engine and analyzing the results. If the content that appears closely relates to what you intend to share with this keyword, you’re on the right track. If not, the intent may not be aligned, and it could be beneficial to choose a different keyword.

3. Find Long Tail Keywords or Question Keywords

Often, the head or the short tail keywords are insufficient. It doesn’t provide you with specific details on what the user is searching for. As the name suggests, long-tail keywords are more precise and in-depth. These are not one-or two-word descriptions of what your target audience is searching for. Rather, they are questions or lengthy expressions that go into great detail about what the people are searching on search engines.

For instance, if you own an Italian restaurant and want to attract customers who are searching for excellent Italian food in Texas, some long-tail keywords for your website might be “delicious Italian pizzas for dinner,” “how to get the best Italian pizza near me,” “where to get the best Italian pizza near Texas,”.

Question keywords, on the other hand, are terms people use when looking up something on the internet. Example: If your ideal customers look up “organic fruit sellers online” and you sell organic fruits and have optimized your site for short-tail keywords like “apple seller” or “orange farms”, chances are you won’t show up in the search results of your target customer. These keywords may have significant search traffic but you won’t be able to rank for them Every day, tens of thousands of people will look for orange farms online. Unless it is a high-authority website, your website’s chances of appearing on the first page of the search results are quite limited. Therefore, you should aim for long-tail, less competitive, and more precise keywords with low search traffic.

4. Determine Search Intent of Pages

In the end, Google’s main objective is to satisfy users’ search intentions. Search intent must therefore play a significant role in your strategy if you want to be successful with SEO. However, your page won’t rank if it doesn’t meet search intent. You may produce content that satisfies the needs of the searcher and gives them the information they seek by understanding what they desire.

Put yourself in the customer’s position and consider these questions to determine search intent:

  • What do your potential customers type into Google or other search engines?
  • What inquiries are researchers attempting to address? Once more, “people also inquire” can be of use to you.


  • Use keyword research tools to determine popular keywords and phrases related to your topic.
  • Look for SERPs and see what results appear
  • What questions are searchers trying to answer?

So, if you solely consider query volume and neglect search intent, you probably won’t come up with a keyword. Even if you manage to rank on search engine results pages (SERPs), your page would not satisfy the searchers’ needs, creating a bad user experience and raising your bounce rate.

5. Research for Your Competitors’ Keyword Profiles

Just because you rank for a particular keyword or set of keywords doesn’t mean traffic and conversions will automatically flow. You should examine the keyword profiles of your competitors and become familiar with their target terms and phrases in order to truly optimize your website and its content for your target audience.

By conducting this research, you may learn a lot about the competition you face as well as the keywords and phrases that are most significant to your target market. Filled with this knowledge, you can start focusing on those keywords and phrases on your website, which will increase your ranks and visibility over time. As a result? It can be fantastic, assisting you in improving your ranking, saving money, and maximizing your ROI.

Just make sure that you are writing for actual people and not for Google only:

Image alt Text

Content and images work together flawlessly. Alt text, also known as alt tags and alt descriptions, is the written content that substitutes for an image on a webpage when the image is unable to load on the user’s screen. This language enables search engines to better crawl and rank your website while also assisting screen reading software in describing the images to users who are blind or visually challenged.

H1, H2, and H3 Headings

You can rank multiple keywords by adding them to your headings. Using keywords in titles makes them relevant to your content and straightforward for search engines. While proper headings don’t have a massive impact on SEO, they have many perks. The more direct your headings are, the better value you give to your readers. You want to make titles straightforward, and you need the content to deliver.

Catchy H1, H2, and H3 headlines leave the reader wondering what the article is about. For SEO effectiveness, keep each tag on track and straight to the point.