With more and more local businesses creating their identity online, local search has become more competitive than ever before. Optimizing your site for local users is the only way of gaining an advantage over your competitors.
No matter the size of your business, location, or service you offer, it is crucial that you consider local SEO tips as part of your overall marketing strategy.
12 SEO Tips for Small Businesses
If your business isn’t optimized for local search, you could miss out on potential customers ready to buy from you. So, here are some local SEO to improve your ranking, helping your business in the long run.
Optimize Google Business Profile
Your business, whether it is small or big, needs a Google listing so that you can get local visibility. So, optimize your google profile for better local listing. Make sure that it has a good description, quality images, answers commonly asked questions, etc.
Use Social Media to Promote Your Business
Social media channels like Facebook, YouTube and Instagram are not just for entertainment. You can use them to promote and support your business by running ads.
For example, if you have a restaurant, you can create its profile on Instagram, upload your famous dishes, run an ad and target your local audience. This way, if your audience likes the content that you post, they may visit your restaurant.
Ensure NAP is Mentioned Online
Make sure Name, Address, and Phone number or NAP of your business is mentioned online whenever you list your business. Easily visible and accessible NAP will make it easy to contact and visit your business.
Run Local SEO Audit
When you perform a local SEO audit then you would come to know where your website is lacking. You can work on the suggestions and improve your website to achieve the desired goals. The best SEO tools that you can use for running local SEO audits include Ahrefs, Moz, SEMrush, etc.
Create Location Specific Landing Page
Create a new landing page where you specifically mention your location. It will distinguish your website from others and help your customers reach you. Double check if the location you mentioned is correct otherwise you would lose your potential customers. If needed, run an ad to reach a larger audience.
Link Your Website Pages Internally
When your website is internally linked, it distributes page authority, supports website navigation that your website a structure and boost your SEO ranking. Further, internal linking will improve engagement metrics and give better user experience to people who visit your site.
Optimize URL, Title Tag Header and Meta Description
Every content on your website is written to target your specific audience. Your title tag and meta description will give an overall view of content written on a web page.
So, ensure your title and description align with the content on the web page. Make sure that it contains a keyword you are trying to focus on. It will tell both your audience and search engines what your web page contains.
Add Location to Your Website
When your website has a location mentioned with a proper name and contact number, it will rank better in SEO because it will be easy for the customer to visit your physical location.
Make Sure Your Site is Mobile-friendly
Nowadays most people search for stores nearby using their mobile phones. Within 24 hours of search, they tend to either call or visit the business. Therefore, your website should be mobile-friendly so that your potential customers have no problem viewing your site on their phones.
Create Local Content
When you create local content, you get attention from your local audience. You can be the authority to promote local industry, recent events, and other educational content on your blog. By creating this kind of local content, you familiarize people with you. Once they start recognizing you, you can even promote your business.
Get High Authority Inbound Links
You can get inbound links to boost your local SEO by reaching out to your industry experts and offering to write for them. When your webpage has an inbound link then google comes to know that your company is legitimate, and it raises your domain authority. The higher your domain authority is the higher will be your website ranking.
Participate in Local Events
You should participate in the local events and tell your community members what services you have to offer. You can promote your business by sponsoring an event where most of the local people will gather.
Search Engine Optimization is a key part of any online business’ success. It helps you get found by potential customers and can have a massive impact on business growth. So, use these SEO tips for small business and write for us seo to target your audience and create awareness about your brand.