Are you struggling to boost website traffic despite a good content strategy? The key is to address technical issues. And this blog is your technical SEO toolbox. We will delve into common technical problems, and how to find and fix them.
7 Technical SEO Tips to Improve Your Rankings
Technical SEO issues can arise due to outdated security protocols (like HTTP), flawed or irrelevant content, unstructured page layouts, or broken inbound or outbound links. Fixing these issues is critical because failing to do so will decrease customer interaction with your web pages and lower your SEO ranking. So, let us check out 7 ways you can improve technical SEO of your website and can increase its organic traffic in the long term.
Ensure Your Website has Valid HTTPS and SSL Certificate
In a digital landscape, security is essential. HTTPS encrypts your data, customer data, and all your website’s information. When a site has valid SSL certification, it signals to Google that the website values security, takes its visitors seriously and can be trusted with sensitive user information like login details and credit card numbers. Sites with SSL certificates give customers confidence in the safety of transactions and interactions. A valid SSL and HTTPS configuration indicates a reputable, reliable website that can rank better in search results. So, ensure your site has a valid HTTPS and SSL certificate.
Make Your Website Mobile Friendly
Ignoring a mobile means ignoring half your audience. Today, about 60% of searches happen on Smartphones. Google prioritizes mobile-friendly pages, rewarding user experience on small screens. Website owners should utilize Google’s Page Speed Insights tool to identify areas for enhancing your site’s loading speed and resource efficiency on mobile devices.
The tool can help understand how to implement a responsive web design framework to automatically adjust content for various screen sizes. A seamless mobile experience indicates to search engines that your website values users across all devices, leading to higher engagement and usability. By ensuring your content is easily accessible and readable on mobile devices, you show a commitment to providing excellent user experiences, which is crucial for increased visibility across all platforms.
Update Broken Inbound or Outbound Links
Broken inbound and outbound links negatively impact user experience and search engine optimization. Broken links can damage your website’s credibility and harm user experience. To identify them, use SEO tools like Ahrefs, SEMrush and Screaming Frog which crawl pages and highlight status codes for dead or redirected links.
Additionally, Google Search Console can help identify crawl errors related to broken links. Once found, such links can be eliminated either by fixing or removing them from linking pages. Fixing broken links improves site navigation for users and signals quality to search engines.
From the user’s perspective, UI and UX are the most critical elements for building loyalty and engagement. If a visitor needs help navigating confusing layouts, hard-to-find information, or unintuitive calls-to-action, no amount of marketing will retain them as a regular visitor.
Businesses must pay more attention to UI/UX best practices. They should make their site easy to navigate and provide clear call to action buttons to provide a seamless, satisfying experience that converts one-time visitors into loyal customers. Overall, UI/UX is complementary to technical SEO best practices – both are key to overall success.
Delete Duplicate Content
As a Founder, content writer, or even developer, you understand that having duplicate content on your website will backfire. Such content across multiple pages confuses the algorithm and hampers your site’s ranking.
To identify duplicate content, use plagiarism checking tools to compare website pages against each other as well as against competitor sites. This is important because duplicate content limits the organic traffic customer directed to your business, hindering sales. To make sure your webpage doesn’t contain such content, eliminate duplicated content from your webpages. Another step is to make sure that one reviews the content regularly and checks for any new duplicate content issue. Addressing duplication improves website quality and SEO.
If you are a developer, you know that code organization and clean architecture matters. Similarly, a website’s backend structure impacts user experience. The URLs linking to each page create a site “information architecture” that can help or hinder visitors. Messy, overcomplicated URLs look unprofessional, are hard to remember/share, and make user experience poor. Tidy URLs mirror quality code – optimized for both users and search bots. Let us check out examples of a good and bad URL.
Good URL: https://knotsync.com/keyword-research-checklist/
Bad URL: https://lifestylehomes.com/xyesgho1120344/54read
So, ensure your site URL is easy to understand. Make it short and easy to understand.
Fix Errors Like 404, 500 Server Errors
404 and 500 server errors occur when web pages cannot be found, or servers encounter internal issues. These errors are seen as broken links by search engines, which can lead to lower rankings or removal from search indexes. For the user, these errors create a negative experience and can damage brand perception.
To address this, website owners should regularly check logs for 404 and 500 errors, identify their causes, and resolve the underlying issues. Common fixes for 404 errors include updating outdated links or redirecting to similar pages. By addressing these technical problems, one can improve user experiences and establish trust with search engines, boosting their authority in search results.
Make sure you check and resolve all these technical issues as they can disrupt your SEO efforts. If you need any professional help to resolve these technical issues, contact us today!