We are all familiar with one of the trendiest apps right now, which is Pinterest. It is known as a visual platform where people can discover new ideas and products.
But how can you use this platform for your own business? Well, Pinterest is not just for food recipes and home decor content anymore.
Small businesses can use this powerful visual search engine to drive more traffic, generate more leads and to boost your business’s sales.
But jumping onto this platform without any plan is pointless and it can waste your time and resources. That’s why, in this blog, we will tell you the dos and don’ts of Pinterest marketing and how you can use this platform for your own benefit.
Dos and Don’ts of Pinterest Marketing for Small Business
Pinterest is the ultimate hub of inspiration and ideas for millions of people. This visual search engine platform can be your greatest weapon to market your products and make additional sales.
But it can be hard to compete for attention with countless pictures of adorable puppy, beautiful house decor things and delicious food recipes.
That’s why we are going to talk about the dos and don’ts of Pinterest marketing so that you know what you need to do to make your small business thrive in this competitive market:
Dos of Pinterest Marketing
1) Make Sure to Complete Your Profile
The first and most important tip is to complete your profile. The first thing that people see is your profile, and if your account is empty or incomplete, then you are losing many potential buyers.
Your account should look professional and attractive. There should not be any empty or incomplete section. You can include your business description and relevant keywords in your pins that can help you reach your target audience.
Upload a profile photo on your business account. It can be your photo or your business logo; make sure it looks professional.
Bonus Tip: Join multiple community boards relevant to your business and try to be active on them.
2) Create a Detailed Plan That Aligns with Your Marketing Strategy
One of the biggest mistakes that businesses make is that they randomly pin many images or content that is not relevant to your business.
This randomly pinning images will not help your business grow.
You should create a detailed strategy that aligns with your marketing goals and that will help you achieve your desired goals.
Try to understand what the audience is searching for and identify their needs.
Bonus Tip: A themed board based on your business niche (e.g., “DIY Home Decor” or “Styling Tips”) can be a great way to attract more people. You should stick to your content schedule and be consistent with it.
3) Optimize Your Content for Mobile
Most of the Pinterest users use the platform on mobile phones.
You yourself must have seen people using Pinterest on their mobile. So, it is important that your content and website are mobile-friendly.
Pinterest suggests using vertical images that stand out more than horizontal images. They are also better for visibility and engagement.
Bonus Tip: Try to keep the size of the image between 1000 and x1500 pixels for maximum quality in mobile phones.
4) Encourage Your Audience to Take Action by Including CTA
If you are not adding any call-to-action to your images or pins, you are missing out on many opportunities to make sales.
These CTA can be your wild cards that you can use to convert mindless scrollers into engaged members.
Your CTA should be simple and short, and if you are putting it in your images, make sure it is not overshadowing your image content.
For example, it should be “Click to shop,” “Download now,” or “Learn more”. Make sure it is natural and relevant to the content of the pin.
5) Interact With Your Audience by Responding to their Question
Using Pinterest for just making more sales is not enough.
You can also use it to create bonds with your audience and expand your audience base.
Interact with people by replying to their comments under your pins regularly and try to create a special bond with them.
Bonus Tip: You can also repin trendy content from others to give your boards variety and make your profile worth following. Ask questions and feedback from the people in your descriptions to strike up the conversations.
Don’ts of Pinterest Marketing
1) Don’t Ignore Pinterest Analytics
One of the major mistakes in Pinterest marketing is not using Pinterest Analytics.
In there you can see the data like average monthly views and engagements, clicks, pin saves, demographics, and most popular pins, and others.
You can also use it to see what content people are interested in and what content is trendy right now.
If you fail to review these analytics, you will miss a lot of opportunities.
2) Don’t Add Horizontal Images
Pinterest really favors vertical images, so make sure you are not uploading horizontal or landscape images.
If you are uploading horizontal images, then there might be chances that you will get little or no visibility on your content.
Vertical images perform better on Pinterest and also keep in mind that users do not have to scroll down to see the whole image.
3) Don’t Post Low-Quality Images
As we already know, Pinterest is a visual platform, so it is essential that you don’t post low-quality and poor images.
Your content quality should be great and upload images that are colorful and bold. This will help you in attracting more users and will encourage them to click on them.
Whether the image is for a blog post or for your product, post an image that is attractive and eye catchy.
4) Don’t Neglect the Group Boards
Group boards are community boards for invited members who can pin content on the same topic.
You can also create your own group board or try to join other boards to engage with more people who are interested in your business field.
Wrapping Up
Do you know that Pinterest has 553 million monthly active users, according to 2024 statistics? This shows that you have a great chance to attract more loyal customers and turn them into leads.
With a good Pinterest marketing strategy, you can achieve your desired business goals and take advantage of this platform.
Keep in mind that consistency and creativity are key. So, start pinning on Pinterest and watch your business grow.
Comments are closed.