keyword research checklist


Effective PPC keyword research is the cornerstone of a successful digital advertising strategy. This allows you to reach your target audience and maximize your return on investment (ROI). It’s like finding the right key to unlock the door to your target audience. In this blog, we’ll break down the keyword research process into easy steps. This will result in you in reaching the right people when running a PPC ad.

This blog will contain practical tips and insights to help you master the art of keyword research for PPC. By the end, you’ll be well-equipped to create effective ad campaigns that connect with your target audience and drive business success.      

 Brainstorm Initial Keywords   

When it comes to keyword research for pay-per-click the first step is to analyze. This means you need to take some time to think of words or phrases that are relevant to your business, products or services. You can jot down any ideas that come into your mind and make sure that you think from the perspective of your target audience. What terms would they use to search for what you offer? This brainstorming session helps you to generate a list of keywords to work with.   

Use Keyword Research Tools   

Keyword research tools like Google Keyword Planner, SEMrush, or  Moz Keyword are beneficial in finding the right keyword for your PPC campaigns. These tools provide valuable insights into competition-level keyword search volumes and even suggest related keywords you may not have considered. They help you understand what people are searching for and how often, allowing you to target keywords with high search volumes and relevance to your business.  

So, by using these tools, you can make more informed decisions about which keywords to use in your PPC campaigns. This ultimately improves your chances of reaching your target audience and driving more traffic to your website.       

Consider Keyword Intent   

When considering keyword intent, it’s essential to understand what people are looking for when they search for a particular keyword. Are they seeking information, looking to make a purchase, or searching for specific services? By understanding the intent behind each keyword, you can align your PPC campaign with the users’ expectations and provide them with relevant content.  

For example, if someone searches for the best running shoes, their intent is likely to find recommendations or reviews for running shoes. In this case, you should create PPC ads that highlight the benefits and features of your running shoes and direct users to a landing page where they can browse and purchase the shoes. This way, keyword intent also ensures that your ads are relevant, increases the likelihood of conversions, and improves the overall effectiveness of your PPC strategy.    

Focus on Long Tail Keywords    

Long tail keywords are more specific and detailed phrases people use when searching for something. These keywords have lower search volumes but higher conversion rates. They also help you stand out from the competition. So, targeting long-tail keywords in your pay-per-click campaigns allows you to reach a more niche audience who are active for exactly what you offer.  

For example, instead of targeting a generic keyword like shoes, you can target a long tail keyword like women running shoes with arch support. This way, you’re more likely to attract users mainly looking for that type of shoe, increasing the chances of conversions.  

Remember, while using long-tail keywords, it’s important to align your ad copy and landing pages with the users’ intent. Make sure your ads and landing pages provide specific information or solutions that the user is looking for. This increases the chances of successful conversions.    

Consider Keyword Match Types  

When it comes to keyword match types in PPC, it’s all about finding the right balance between reach and selectivity. Broad match allows your ads to show for variations and related searches, giving you a wider audience. On the other hand, phrase match narrows it down a bit by targeting searches that include your keyword phrase in the same order. Exact match is the most specific, showing your ads only for searches that match your keyword. Each match type has its pros and cons, so it is essential to consider your campaign goals and budget while choosing the right match for your keyword.       

Group Keywords into Ad Groups   

When it comes to elaborating point group keywords into ad groups. You need to group your keywords based on their similarities. This way, you can create targeted ad groups that cater to specific audiences. As a result, this increases the chances of reaching the right people with your ads.
For example, if your keywords are related to sports, you can create an ad group specifically for sports-related keywords. This helps you organize your campaigns and target specific audiences more effectively.      

Analyze Keyword Performance    

Analyzing keyword performance helps us see which keywords drive more traffic, engagement, or conversions. By tracking metrics like click-through rates and conversion rates you can optimize your content and marketing strategies to target the most effective keywords.    

Testing is the Key   

When it comes to PPC advertising, the test becomes a crucial aspect. This involves testing different keywords, analyzing their performance, and adjusting based on the data gathered. Remember that you run through your keyword research checklist before finalizing the keywords for your PPC. 

By continuously refining your keyword selection, you can improve the effectiveness of your pay-per-click campaigns and maximize your return on investment. It’s all about finding keywords that resonate with your target audience.       

Final Words  

Incorporating PPC keyword research into your strategy for PPC keyword research is fundamental for achieving success in your PPC advertising campaigns. It ensures you identify the most relevant and effective keywords to target and get the best results possible. So, keep the above tips in mind the next time you perform a keyword research!!    

Do you ever give up on conducting keyword research because it becomes so difficult that you get lost from the start? Choosing the right starting point is the first step in conducting keyword research, but is also the most challenging task on the checklist.

This blog will provide you with the best keyword research checklist to help you understand how to do keyword research and locate the appropriate keywords for your article. Our compiled keyword research checklist will help you rank higher in the SERPs and stay a step ahead of your competitors.

So, let’s get started.

1. Understand Your Competition

When attempting to improve SEO, knowing who and how your competitors are can be quite beneficial. Finding out what terms your competitors are not using will help you outperform them; thus, it is vital to know how your competitors perform.

Keep in mind that any successful business will probably use these same methods, so you must be consistent with your keyword research and analysis to remain competitive and rank well.

2. Include Primary Keywords

Primary keyword ranking has your major keyword in your URL. Adding your main keyword to your page URLs in the future is something considered part of SEO best practices, even though it is only a “very modest” ranking influence.

Even if keywords are popular and relevant to your content, you need to ensure they are relevant in the same way to the audience. The best way to verify a user’s intent when they use a keyword is by entering the particular keyword into a search engine and analyzing the results. If the content that appears closely relates to what you intend to share with this keyword, you’re on the right track. If not, the intent may not be aligned, and it could be beneficial to choose a different keyword.

3. Find Long Tail Keywords or Question Keywords

Often, the head or the short tail keywords are insufficient. It doesn’t provide you with specific details on what the user is searching for. As the name suggests, long-tail keywords are more precise and in-depth. These are not one-or two-word descriptions of what your target audience is searching for. Rather, they are questions or lengthy expressions that go into great detail about what the people are searching on search engines.

For instance, if you own an Italian restaurant and want to attract customers who are searching for excellent Italian food in Texas, some long-tail keywords for your website might be “delicious Italian pizzas for dinner,” “how to get the best Italian pizza near me,” “where to get the best Italian pizza near Texas,”.

Question keywords, on the other hand, are terms people use when looking up something on the internet. Example: If your ideal customers look up “organic fruit sellers online” and you sell organic fruits and have optimized your site for short-tail keywords like “apple seller” or “orange farms”, chances are you won’t show up in the search results of your target customer. These keywords may have significant search traffic but you won’t be able to rank for them Every day, tens of thousands of people will look for orange farms online. Unless it is a high-authority website, your website’s chances of appearing on the first page of the search results are quite limited. Therefore, you should aim for long-tail, less competitive, and more precise keywords with low search traffic.

4. Determine Search Intent of Pages

In the end, Google’s main objective is to satisfy users’ search intentions. Search intent must therefore play a significant role in your strategy if you want to be successful with SEO. However, your page won’t rank if it doesn’t meet search intent. You may produce content that satisfies the needs of the searcher and gives them the information they seek by understanding what they desire.

Put yourself in the customer’s position and consider these questions to determine search intent:

  • What do your potential customers type into Google or other search engines?
  • What inquiries are researchers attempting to address? Once more, “people also inquire” can be of use to you.


  • Use keyword research tools to determine popular keywords and phrases related to your topic.
  • Look for SERPs and see what results appear
  • What questions are searchers trying to answer?

So, if you solely consider query volume and neglect search intent, you probably won’t come up with a keyword. Even if you manage to rank on search engine results pages (SERPs), your page would not satisfy the searchers’ needs, creating a bad user experience and raising your bounce rate.

5. Research for Your Competitors’ Keyword Profiles

Just because you rank for a particular keyword or set of keywords doesn’t mean traffic and conversions will automatically flow. You should examine the keyword profiles of your competitors and become familiar with their target terms and phrases in order to truly optimize your website and its content for your target audience.

By conducting this research, you may learn a lot about the competition you face as well as the keywords and phrases that are most significant to your target market. Filled with this knowledge, you can start focusing on those keywords and phrases on your website, which will increase your ranks and visibility over time. As a result? It can be fantastic, assisting you in improving your ranking, saving money, and maximizing your ROI.

Just make sure that you are writing for actual people and not for Google only:

Image alt Text

Content and images work together flawlessly. Alt text, also known as alt tags and alt descriptions, is the written content that substitutes for an image on a webpage when the image is unable to load on the user’s screen. This language enables search engines to better crawl and rank your website while also assisting screen reading software in describing the images to users who are blind or visually challenged.

H1, H2, and H3 Headings

You can rank multiple keywords by adding them to your headings. Using keywords in titles makes them relevant to your content and straightforward for search engines. While proper headings don’t have a massive impact on SEO, they have many perks. The more direct your headings are, the better value you give to your readers. You want to make titles straightforward, and you need the content to deliver.

Catchy H1, H2, and H3 headlines leave the reader wondering what the article is about. For SEO effectiveness, keep each tag on track and straight to the point.