seo tools


Let’s all face it – SEO site audit tools have become crucial regardless of your skill at search engine optimization. You can uncover strategies to improve the search engine performance of a website by doing an SEO audit. To discover all these strategies, you must search in various areas – links, content, technical issues, and more. This is something that SEO tools like Google Search Console, analytics, SEMrush, or Ahrefs are designed for. 

According to online research, nearly 80% of customers evaluate product reviews online. While making a purchase, consumers use search engines such as Google to research and identify the best product for their needs. Suppose you’re doing SEO for your products; your site can also show up if customers are looking for the same products you offer. However, you may be wasting your cash on ineffective strategies if you’re doing SEO without SEO site audit tools 

With SEO audit tools, you can evaluate your SEO performance and determine what tactics are working and the areas that need improvement. Let’s do a quick overview of the best website audit tools that you can use. 

10 Best SEO Site Audit Tools that You Can Use In 2024 

An SEO site audit tool helps website owners and digital marketers analyze and improve their website’s performance, visibility, and ranking on search engine results pages (SERPs). As the term suggests, SEO is used to optimize websites for search engines, and SEO audit tools are used to monitor this performance. 

Now it’s time to check out the 10 Best SEO site audit tools you can use for your website and get started. 

1. Google Search Console (GSC) 

A service offered by Google for website owners that helps you monitor, maintain, and improve your site’s position on Google Search results. It gives you data on indexing, crawling errors, search traffic, and more, allowing you to identify and fix mistakes. 

Key Features: track your website’s search traffic performance and identify issues 

Pricing: FREE 

2. SEMrush 

SEMrush is a comprehensive tool offering various features, including website auditing. It provides an in-depth analysis of your site’s SEO, backlinks, on-page optimization, and more. The free version has limited access, but it’s still a powerful tool for auditing your website. 

Key Features:  

  • Page Speed Analysis 
  • Meta Tag Optimization 
  • Crawlability Analysis 
  • Internal Link Structure Analysis 


  • Pro Plan – $119.95 /month and $99.95 /yearly 
  • Guru Plan – $229.95 /month and $191.62 /yearly 
  • Business Plan – $444.95 /month and $374.95 /yearly 

3. Ahrefs 

Ahrefs is primarily known for its backlink analysis, advanced SEO tools, and detailed site audits, but it also offers a robust website audit feature. With Ahrefs, you can identify and fix SEO issues, track keyword rankings, and analyze your competitors. 

Key Features:  

  • Competitor’s Site Explorer and Backlink Checking  
  • Keyword Explorer 
  • Site Audit 


  • Lite Plan – $99 /month and $83 /yearly 
  • Standard Plan – $199 /month and $166 /yearly 
  • Advanced Plan – $399 /month and $333 /yearly 
  • Enterprise Plan – $999 /month and $833 /yearly 

4. Screaming Frog 

This tool differs from other SEO auditing tools because Screaming Frog SEO Spider is a popular website crawler that assists in auditing technical aspects. It can efficiently analyze your site’s structure, identify broken links, check metadata, and detect other technical issues. 

Key Features:  

  • Crawl configuration 
  • Custom robot.txt  
  • Custom Source Code Search 
  • Structured Data & Validation 
  • Integration of Search Console & PageSpeed Insights 
  • Free Technical Support 


  • Free Plan  
  • Paid Plan – $259 /year 

5. Moz 

Moz is an SEO agency that is considered to be one of the best SEO tool providers. Moz’s easy-to-understand reports help you prioritize and tackle issues effectively. With Moz, you can conduct comprehensive site audits, review technical SEO issues, track keyword rankings, and more. 

Key Features:  

  • Site Crawl 
  • Rank Tracking 
  • Keyword Research 
  • Link Research 
  • On-Page Optimization 
  • Custom Reports 


  • Free Plan – 30 days trial 
  • Standard Plan – $99 /month and $79 /annually 
  • Medium Plan – $179 /month and $143 /annually 
  • Large Plan – $299 /month and $239 /annually 
  • Premium Plan – $599 /month and $479 /annually 

6. SEO Site Checkup 

SEO Site Checkup provides an easy-to-use tool for analyzing your website’s SEO performance, including speed optimization, mobile usability, social media presence, and more. You can gain insights into your SEO strategy and make necessary adjustments to boost your site’s ranking. 

Key Features: 

  • Competitor Analysis 
  • SEO Reporting 
  • Keyword Monitoring 
  • Website Analysis 
  • SEO Issue Repair 


  • Free Plan – 7-day trial 
  • Basic Plan – $29.95 /month and $26.95 /year 
  • Webmaster Plan – $49.95 /month and $44.95 /year 
  • Professional Plan – $89.95 /month and $80.90 /year 

7. SEOptimer 

SEOptimer is a user-friendly and free SEO auditing tool to find website errors. After you paste a URL, it tracks down issues, grades your website, and gives suggestions on how to fix them. It covers areas such as meta tags, headings, page speed, mobile responsiveness, and more. 

Key Features: Provides a detailed SEO audit report covering various aspects 


  • Free Plan – 14-day trial 
  • DIY SEO Plan – $19 /month and $171 /year 
  • White Label Plan – $29 /month and $261 /year 
  • White label and Embedding Plan – $59 /month and $531 /year 

8. SE Ranking 

With various free SEO tools to help you optimize your website, SE Ranking’s all-inclusive SEO platform gives you access to a full array of tools and features for website analysis. It helps identify and fix issues affecting your site’s visibility on search engines. 

Key Features: 

  • Website Audit 
  • Keyword Ranking 
  • Backlink Checking 
  • Generates Sitema.xml in just one click 


  • Essential Plan – €31.20 /month  
  • Pro Plan – €71.20 /month 
  • Business Plan – €151.20 /month 

9. SpyFu 

SpyFu is another top-rated SEO audit tool that extracts your competitor’s insights and lets you peek into all their online activity. It is handy for businesses and enterprises for digital marketing and sales activities. It overviews your site’s SEO, backlinks, keyword performance, and more. 

Key Features: 

  • Competitor Analysis 
  • Backlink Builder 
  • SERPs Analysis 
  • Ranking Tracking 
  • Custom Reporting 


  • Basic Plan – $9 /month (LIMITED TIME OFFER!!!) or $39 /month (standard) 
  • Pro Plan – $49 /month (LIMITED TIME OFFER!!!) or $79 /month (standard) 
  • Professional Plan – $79 /month 

10. GTMetrix 

GTMetrix focuses on website speed and performance analysis. If you’re looking for a tool to track and enhance your website performance, then GTMetrix is your best solution. With this platform, you can track and evaluate the load time of your website and make any changes. 

Key Features: 

  • Global Testing 
  • On-Demand Tests 
  • Website Performance Analysis on Different Devices 
  • Notification Alerts when your website is slow 


  • Micro Plan – $4.25 /month and $51 /year 
  • Solo Plan – $12.33 /month and $148 /year 
  • Starter Plan – $23.75 /month and $285 /year 
  • Growth Plan – $47.33 /month and $568 /year 

Final Thoughts 

SEO audits could be overwhelming, so developing a game plan is better. SEO website audit tools may help you conduct SEO audits effectively. Whether using a free or paid SEO tool, conduct an SEO audit to ensure your campaigns successfully generate the traffic and leads you want. 

However, if you want a more in-depth site audit beyond what these tools offer, we can help you. To learn more, contact us!

SEO is important for a website in order to help it rank high on search engines and reach more people. There are plenty of SEO tools available online that can help you do keyword research and target the right audience. Facts You Need to Know about SEMrush, Ahrefs and Moz!


SEMrush Moz Ahrefs
Competitor analysis Link analysis features Allows backlink analysis
All-in-one SEO tool All-in-one SEO tool All-in-one SEO tool
Has extensive content marketing tools. User-friendly interface Website analysis
Get free trial option Free trial option available Free with limited access to API
Powerful keyword research tool Keyword research tool available Option for content research and optimization


SEMrush Moz Ahrefs
More technical aspects Moz local is a separate thing Free trial not available
A bit complex Offers fewer features than SEMrush Complex to use

Facts You Need to Know about SEMrush, Ahrefs and Moz!

SEMrush offers a variety of solutions for all types of businesses. Due to its versatility, it is particularly useful for large companies. On the other hand, enterprises that use Ahrefs might be at a loss due to the lack of customizable plans that it offers. If you talk about Moz, it is a superb SEO tool for individuals and small enterprises because it provides a full range of SEO functions at affordable costs.

Final Verdict

We have the verdict for each of the categories. Let’s have a look:

1. Keyword Research

SEMrush wins a brownie point here, because of the sheer number of features that it offers. It is the best keyword research tool from the list mentioned above.

2. Site Audit

The SEO audit tools by Moz and SEMrush are simpler than Ahrefs, but SEMrush provides more comprehensive data and insights. SEMrush in this category is a winner because it brings together the advanced features of Ahrefs with the simplicity of Moz.

3. Backlinks Analysis

Moz and Ahrefs are equally good as they have a more extensive live backlink index. Moz is slightly better on the accuracy front.

4. Competitive Benchmarking

Despite the fact that Ahrefs also offers practically identical features, SEMrush is everyone’s personal choice in this category while Moz doesn’t even compare to these two.

5. Content Marketing

SEMrush is the clear winner here. Moz does not have dedicated content tools, and Ahrefs’ Content Explorer is no match for SEMrush’s content toolkit.

Ready to Find Out Who Wins?

When comparing the number of features provided for the price, SEMrush emerges as the clear winner! Don’t forget that it also offers features for content marketing and advertising. SEMrush is your tool if you need a lot of SEO services and content marketing for your business. To know more about seo tools check guest posting website.

Let’s face the truth: in the current digital world, there are a lot of ways of doing SEO website audit. Suppose you’re a small business trying to optimize your website for organic search. In that case, it can get difficult to know where to start, how in-depth your investigation should go, and which SEO tools will help you gather the most helpful information. 

Your website can be well-built, but if the SEO is poor, it won’t be able to compete with other websites. Hence, you’re at the right place if you’re a professional looking for ways to audit website for a client or a total newbie trying to understand how this whole SEO thing works for your business. 

Here, we will take you through the steps of auditing your website so you can create, implement, and optimize an SEO campaign that will have your website ranking shooting up in no time.  

1. Run Your Website URL through a Site Audit Tool  

Before you get started, you will want to find a website auditing tool by comparing SEO tools that can help you analyze how your website is performing.  When you use site audit software to run your site through, you can get specific recommendations and test how your page performs.  

2. Keep Checking Your Website Rankings 

One of the best things to remember when making an SEO strategy is never to stop improving your website and digital marketing strategies. You may use Google to find out how your website is ranked. The likelihood that fewer people will click on to your website increases the further you are from the first page. To ensure that your website gives positive outcomes, it would be great if you attempted performing a website audit tracking. Analyzing the report, you can come up with strategies to rank highly on the first page. 

3. Check for the Broken Links  

Internal links that are broken make for a bad user experience. When a user clicks a link on your website, they anticipate being directed to that particular page, not given a 404 error. But in case 404 or any other error shows up, it sends negative quality signals to search engines. Broken internal connections can be found in your SEO tool’s Site Audit report’s issues tab. Either update the internal link to the correct URL or remove the link. It is as simple as that.  

4. Analyze Website Speed  

Site speed has been an important aspect for a long time. It is more important than ever that your site is fast, both from SEO and UX perspectives. For this purpose, you must head to the site performance report available on your site audit dashboard on the SEO tool that you use. 

5. Don’t Miss Out on On-page SEO  

On-page SEO optimization of your site will help your website to perform better in SERPs. Make sure that your website gets loaded quickly and is easy to navigate. An on-page SEO website audit is likely to empower your business with real and actionable insights. 

6. Check for Plagiarism  

The text, or “content,” of a website is ranked by search engines and its position on the result pages will improve if it is informative and engaging. A website’s content quality will be measured depending on how unique and plagiarism-free it is. The content copied from other sources is often considered “Duplicate Content”. Which can lead to excluding both websites from the search engine index. 

7. Check for Backlinks  

The backlink audit allows you to analyze the quality of the links referring to a specific URL. Backlinks are one of the most crucial ranking factors in search engines. ‘Bad’ backlinks are links from spammy or irrelevant sources that probably appear from old negative SEO techniques you don’t even remember. That is why auditing your site’s backlink profile is the first step of off-page SEO. 

8. Analyze Your Organic Traffic  

Organic traffic is considered more crucial for your website than paid ones. By evaluating your performance in organic searches, an SEO audit can help you improve your ranking and reduce the need for paid advertising. The information can also be used to keep up with further organic reach-ensuring tactics. 

9. Fill Content Gaps  

Running a content gap analysis is essential for identifying content gaps that can be filled to improve user experience and increase conversion rates. Your target audience’s buying journey has multiple stages, and a content gap analysis will help you find the missing content components that could and should correspond with those stages. 


So, when was the last time you checked your website? If you have never conducted an SEO audit for your website and plan to do so in the future, now is the time to go for it.