Let’s face the truth: in the current digital world, there are a lot of ways of doing SEO website audit. Suppose you’re a small business trying to optimize your website for organic search. In that case, it can get difficult to know where to start, how in-depth your investigation should go, and which SEO tools will help you gather the most helpful information.
Your website can be well-built, but if the SEO is poor, it won’t be able to compete with other websites. Hence, you’re at the right place if you’re a professional looking for ways to audit website for a client or a total newbie trying to understand how this whole SEO thing works for your business.
Here, we will take you through the steps of auditing your website so you can create, implement, and optimize an SEO campaign that will have your website ranking shooting up in no time.
1. Run Your Website URL through a Site Audit Tool
Before you get started, you will want to find a website auditing tool by comparing SEO tools that can help you analyze how your website is performing. When you use site audit software to run your site through, you can get specific recommendations and test how your page performs.
2. Keep Checking Your Website Rankings
One of the best things to remember when making an SEO strategy is never to stop improving your website and digital marketing strategies. You may use Google to find out how your website is ranked. The likelihood that fewer people will click on to your website increases the further you are from the first page. To ensure that your website gives positive outcomes, it would be great if you attempted performing a website audit tracking. Analyzing the report, you can come up with strategies to rank highly on the first page.
3. Check for the Broken Links
Internal links that are broken make for a bad user experience. When a user clicks a link on your website, they anticipate being directed to that particular page, not given a 404 error. But in case 404 or any other error shows up, it sends negative quality signals to search engines. Broken internal connections can be found in your SEO tool’s Site Audit report’s issues tab. Either update the internal link to the correct URL or remove the link. It is as simple as that.
4. Analyze Website Speed
Site speed has been an important aspect for a long time. It is more important than ever that your site is fast, both from SEO and UX perspectives. For this purpose, you must head to the site performance report available on your site audit dashboard on the SEO tool that you use.
5. Don’t Miss Out on On-page SEO
On-page SEO optimization of your site will help your website to perform better in SERPs. Make sure that your website gets loaded quickly and is easy to navigate. An on-page SEO website audit is likely to empower your business with real and actionable insights.
6. Check for Plagiarism
The text, or “content,” of a website is ranked by search engines and its position on the result pages will improve if it is informative and engaging. A website’s content quality will be measured depending on how unique and plagiarism-free it is. The content copied from other sources is often considered “Duplicate Content”. Which can lead to excluding both websites from the search engine index.
7. Check for Backlinks
The backlink audit allows you to analyze the quality of the links referring to a specific URL. Backlinks are one of the most crucial ranking factors in search engines. ‘Bad’ backlinks are links from spammy or irrelevant sources that probably appear from old negative SEO techniques you don’t even remember. That is why auditing your site’s backlink profile is the first step of off-page SEO.
8. Analyze Your Organic Traffic
Organic traffic is considered more crucial for your website than paid ones. By evaluating your performance in organic searches, an SEO audit can help you improve your ranking and reduce the need for paid advertising. The information can also be used to keep up with further organic reach-ensuring tactics.
9. Fill Content Gaps
Running a content gap analysis is essential for identifying content gaps that can be filled to improve user experience and increase conversion rates. Your target audience’s buying journey has multiple stages, and a content gap analysis will help you find the missing content components that could and should correspond with those stages.
So, when was the last time you checked your website? If you have never conducted an SEO audit for your website and plan to do so in the future, now is the time to go for it.