Everyone knows Pinterest for providing help in finding ideas to spark inspiration. But did you know that you can leverage it as a marketing tool as well? In this blog, we will learn more about Pinterest Marketing. So, let’s get started!
What is Pinterest Marketing?
Pinterest is one of the fastest growing social platforms. Did you know that 85% of Pinners use the platform before starting a new project? These users generally trust the platform to get inspiration. If this platform has such a wide usage, does it not suit marketing? It was back in 2013 when Pinterest began displaying ads in the form of ‘promoted pins’ and gradually the concept of Pinterst marketing came up.
Pinterest marketing helps to promote brands, products and services on the Pinterest platform. It is just like Instagram shop feature where you need to make your shop/space on the platform and attract customers by simple marketing strategies. It includes methods to leverage Pinterest as a marketing tool to attract new audiences and increase your brand exposure. You can create and promote visual content in the form of pins to reach your potential customers.
How Can You Attract Customers on Pinterest?
The key strategy to attract customers is to write about your subject or niche, that is your expertise, to showcase your authoritativeness. You need to understand what your potential audience needs and create pins that will lead to your site.
Focus on making sure that your graphics are easy to read and make people click on your pins. Remember, the famous saying- ‘People judge the book by its cover’! And yes, if you want genuine long-term customers, do not forget to optimize your content and site and produce content that provides value.
5 Easy Steps to Start Pinterest Marketing
The first step to start Pinterest marketing is setting up your profile. And rest is to brand it and engage with your potential customers through your content. Easy right? Well let’s dive right in and find out the steps to start your Pinterest marketing.
Set Up Your Pinterest Business Account
The initial step to start your marketing journey on Pinterest is to set up your business account. It is free and provides you with access to the ads manager, insights and analytics features. You should also make sure that your profile has a photo or cover that represents your company or services. Also, make sure to write your social media bio and claim your website.
Start Sharing Your Content
Once you have set up your business account, the next thing to do is start posting regularly. Start sharing your content in the form of product pins, blogs or infographics and create pins that have links to your website.
Focus On User Engagement
Now, just sharing valuable content won’t get you customers, your next strategy should be to engage with the community. This means that you need to create pins that inspire your users to comment and click on them. Another way of user engagement is to look out for group boards on Pinterest. These group boards allow multiple users to share ideas on specific topics.
Optimize for SEO
To increase the visibility factor on your Pinterest, you need to optimize it for SEO. Start by researching keywords relevant to your niche and products. Focus on the three main areas- your profile (include keywords in your name and bio), boards (use relevant keywords in titles and descriptions) and pins. Also, avoid any keyword stuffing.
Analyze Your Pinterest Data
Lastly, make sure to analyze your Pinterest data regularly. This helps you refine your strategy by showing what content performs well. Pinterest provides pin and video metrics for business accounts, and tools like Sprout offer you a comprehensive view.
Top Benefits of Pinterest Marketing
There have been many brands that grew their business by leveraging Pinterest as their marketing tool. This shows that the platform serves with benefits for anyone starting to market their products or services. Following are the top benefits of using Pinterest marketing:
- Drives new users and potential customers to your website
- Builds brand exposure and awareness
- Acts as a targeting form of advertising
- Helps in building communities that engage
- Pins stay evergreen! you still get clicks after years
Let’s Wrap Up
Pinterest is a platform where you get ample active users waiting for you to share your creative content. This makes it a perfect tool if you are someone aiming to start a business and want to promote it online. Just follow the right social media strategies and you can grow your customers from 0 to 1000!
